BJ Fogg directs research and design at Stanford University's
Persuasive Technology Lab
, and is pretty much The Don of captology - the study of how computers can be used to influence people's behaviour.
We asked him a few questions about how internet marketers could be using persuasion techniques more effectively, as well as some of the more scary implications for individual web users.
Almost 50% of brand marketers will target social networking sites this year, a new
report by JupiterResearch
The group predicts that adoption of social marketing tactics will increasingly see brands competing for attention on sites like Myspace and Bebo.
Large media firms are starting to experiment with massively multi-player online games (MMOs) in a big way, according to a panel at the Game Developers Conference in San Francisco.
However, brands have also been told to expect setbacks if they try to emulate the success of games such as World of Warcraft (WoW).
Google has won a deal to replace Yahoo! as the exclusive advertising platform for original social network Friendster.
Confirming the tie-up this afternoon, Reuters said financial terms of the deal were not disclosed, though earlier reports indicated the partnership would last two years. Google will also supply search functionality to the site later this year.
TripAdvisor is proof that Web 2.0 isn't particularly new - the seven-year old travel website is based around user-generated content and has a thriving community.
We sat down with Marc Charron, TripAdvisor's European managing director, to discuss the company's past, present and future.
Eons, which bills itself as a social network for the over-50s, has raised $22m (£11.4m) in its second round of funding.
The Boston-based firm has raised the cash from an investor group led by Charles River Ventures. Also involved were new investors Intel Capital and Humana, along General Catalyst Partners and Sequoia Capital, which had invested previously.
Open Business Club AG, which operates German business social network
, has announced its preliminary results for 2006.
Back in December, Xing became the first web 2.0 company to go public, and its results for the past year show some pretty impressive growth.
Netscape, which last year remodeled itself as a Digg-like user-organised news portal, will today roll out a NetVibes-like personalised start page service.
The new site, My.Netscape, will include around 100 modules that add news, weather and more from destinations around the web, and will allow users to create modules consisting of custom RSS feeds.
MySpace is giving a big boost to British fashion retailers, with the proportion of their traffic driven from the social networking site growing fast in the last year.
Referrals from MySpace accounted for 5% of visits to Topshop.co.uk - far less than searches from either MSN or Yahoo!, according to Hitwise data.
British venue reviews site TrustedPlaces has won a £500,000 investment from the entrepreneurs behind CheapFlights.co.uk, the companies announced this morning.
The London-based guide, which launched early last year, allows users to rate and recommend to fellow browsers places to eat, drink and socialise.