Posts in 'Strategy and Planning'
In the varied world of ecommerce no two product pages are exactly the same, though there are a number of features that many sites have in common.
We previously looked in detail at the kind of tools retailers should consider including to help boost their conversion rates, including product videos, large images and user reviews.
And in this post I’ve tracked down 10 retailers that have excellent product pages for one reason or another. None of them is perfect, however each has several features that make them examples you can learn from.
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by David Moth
23 May 2013 14:07pm
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Econsultancy has today published a new best practice guide aimed at companies wanting to join up online and offline data, bringing together their often separate web analytics and offline business intelligence platforms.
Below, the report's author Julian Brewer answers some questions about the widespread challenges and opportunities that inspired him to write this report.
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by Linus Gregoriadis
23 May 2013 12:23pm
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If there’s one thing I’ve learnt over the years from working in digital marketing, it’s that first reactions to tech news stories are rarely accurate.
The time to form an opinion, in my experience, is when the stories ending in question marks die down.
When the Tumblr news broke (Yahoo’s planned acquisition @ $1.1bn) we were predictably flooded by instantaneous musings and misunderstandings around the network and its new owners.
Speculation then moved onto what Yahoo should do with its new toy, with a common concern muted as the nonsensical introduction of spammy ads.
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by Steve Richards
23 May 2013 09:36am
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Do you have a website? Is there a way you can put content on it so that it can be seen by the general populous? Congratulations, you're a publisher!
It’s quite a responsibility when you consider the Royal Charter on press regulation currently being debated by the media powerhouses and the upper echelons of Government.
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by Danny Chadburn
23 May 2013 09:29am
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Many digital marketers make a common error from the outset when planning their content marketing campaigns.
The tendency is to think "what shall we give our audience?" when it is just as important to ask "why should they care?"
I am fascinated by the whole psychology of social media: What motivates people to take certain actions, such as overshare the minutiae of their life, or angrily "out" brands on social networks rather than complain directly to them in private, or retweet unproven allegations (and therefore get sued), and so forth?
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by Chris Lee
22 May 2013 15:15pm
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When researching their next holiday or business trip consumers are just as likely to turn to their mobile device as they are to use a laptop, according to new research from JiWire.
However laptops are still by far the most popular device when it comes to actually making a purchase.
The new report into mobile’s role in the travel industry shows that 56% of consumers use their laptop to research travel options, compared to 49% on tablet and 48% on smartphone.
This underlines the fact that travel agents and hotels need to have a mobile optimised site or app to cater for changing consumer behaviours.
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by David Moth
22 May 2013 13:37pm
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Laila Takeh is Head of Digital Engagement at UNICEF UK, the children’s charity. She kindly agreed to tell us a little bit about her role.
If you’re on the hunt for a new challenge then be sure to check out the hundreds of digital roles on the Econsultancy jobs board.
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by Chris Lake
22 May 2013 12:09pm
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“When it comes to the web, organizations are broken”, at least that is what Jonathan Kahn says in his A List Apart article and I have to say I agree with him. After all, you don’t have to look far to see there is a problem.
Most websites lack focus, let alone a consistent user experience or tone of voice. Social media rarely integrates well with the website and most organisations' mobile strategy consists of throwing some apps at the iOS app store.
Email is little better. In fact I am working with one charity client whose supporters may receive as many as 80 emails from them a month! This happens because there is no central control over emailing.
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by Paul Boag
22 May 2013 10:17am
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It’s time again for us to shine a light on how one of the world’s biggest brands use the four main social networks.
However unlike in previous weeks when we’ve focused on consumer brands such as Coca-Cola, BMW, Red Bull and Nike, this week the subject is The Rolling Stones.
The Stones are obviously very different from the other brands we’ve looked at in that they have a dedicated, global fan base, but they’ve still got to try and maximise their revenue by flogging concert tickets and merchandise.
With ticket prices what they are this is no easy task, particularly when targeting younger fans who won’t be as familiar with the band as older generations.
But social media allows them to bridge this gap to an extent and make the wrinkly rockers appear relevant and in tune with younger audiences.
So to find out exactly how they’re doing it, here’s a look at how The Rolling Stones use Facebook, Twitter, Pinterest and Google+...
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by David Moth
22 May 2013 09:39am
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Pinterest is no longer the darling of the social media world, but its relationship with brands has become cosier recently with the launch of its business pages and new updates that enable companies to show product information on their pins.
The power of Pinterest as a tool for driving traffic and sales is an issue we’ve investigated extensively on the blog, as well publishing a Best Practice Guide on the subject.
However some brands remain unconvinced and either don’t have an account on the social network or give their pages limited attention.
So to find out who is yet to jump on the bandwagon, here is a look at how the top 10 US retailers use Pinterest...
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by David Moth
21 May 2013 14:18pm
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