Last week one of our enterprise subscribers asked about how best to estimate future traffic levels, and I thought I’d answer the question by way of a blog post.
There are eight areas that I think you can focus on, to try to figure out whether traffic levels are likely to rise, fall, or stay the same.
I am thinking out loud here, so if you have any better methodologies then please leave a comment below!
Sometimes getting something very publicly (and very badly) wrong can turn out to be a blessing in disguise.
When Games Workshop closed its disastrous Facebook page in February 2013, no-one would have dreamed that just six months later it would be back and delivering an exemplary community experience.
21% of the global population will be using mobile apps by the end of the year. Your company may need an app too, but should you build your app for iPad, iPhone or Android?
One and a half billion people will be using mobile apps by the end of the 2013, equivalent to 21% of the global population.
Of course, mobile-optimised websites are clearly vital to communicate with your audience, with the balance now tipping in favour of responsive website design, but there’s still a strong case to be made for providing one or more apps as well.
But assuming you’re ready to commit, should you go for an iPad, iPhone or Android app?
Live chat has the highest satisfaction levels for any customer service channel, with 73%, compared with 61% for email and 44% for phone.
I can see why as live chat combines the best of phone and email, and avoids the pain of hanging on the line listening to muzak.
The stats come from eDigital's Customer Service Benchmark which surveyed 2,000 consumers on their experiences of various customer service channels.
Here, I've taken a closer look at the stats, and the value of providing live chat for customers...
I was recently asked whether gamification could be of use to a company. My short answer was "yes, if done right".
So why do some say that gamification is heading into the trough of dissolutionment? Why are there not many more case studies of incredible gamification success by major companies?
My thoughts, with reference to the use of gamification by utiities, are below...
We all know that Christmas is a huge season for retailers, but it’s also a big deal for affiliate marketers.
Bloggers everywhere are starting to reveal their site content for the holiday season: what we should wear, what we could cook and what we must buy our children.
For content affiliate sites, seasonal content is perfect for advertising Christmas gifts and related products. According to stats from Experian Hitwise, online shopping over Christmas 2012 was the busiest ever, with almost 200m visits on Christmas Eve and Christmas Day alone.
This is only going to increase as we move towards December.
There’s huge creative potential when brand advertisers and media owners choose to collaborate. It’s astonishing how scarcely it seems to happen, especially given just how memorable such collaborations have typically been.
Take the first episode of zombie thriller The Returned on Channel 4 earlier this year. The programme was aired in its original French, with English subtitles, a first for mainstream drama on television.
With a brilliant touch, the first commercial break was also in French with English subtitles, and included spots by French brands such as Renault, Boursin and L’Oreal.
American Airlines’ approach to social has undergone a huge period of transition in the past few years.
The evolution came thanks to a new strategy that was aimed at developing social as a responsive, efficient customer service channel.
At Socialbakers’ Engage NYC event today American Airlines’ social communications analyst Katy Phillips described how and why the company’s approach to social had developed since 2011.
Up until two years ago American’s social channels were handled in partnership with a PR firm, however it was felt that in order to properly resolve customer service queries social needed to handled exclusively in-house.
"If there’s one thing you have if you run a small business, it’s time. If there’s one thing you probably don’t have, it’s money."
I have to credit the above statement to Will Critchlow, it condenses what I'm about to discuss in a simplified way.
Essentially social media costs nothing but can be a fairly time consuming practice depending on how many platforms you choose to use. Social media is also the key way for a small business to develop awareness, raise its profile, gauge its market and interact with existing and future customers.
As a small business you're in a great position to start exploiting social media for all its worth.
As the UK is celebrating its first Small Business Saturday on 7th December 2013, here I present the first in a series of posts that will take a look at each individual social media platform, and highlight how your small business can wring the best out of each one.
Let's begin with Twitter.
In October 2012 Econsultancy ran a survey which found that 90% of brands felt that content marketing would become more important over the following 12 months.
One year on it is hard to argue against the fact that content marketing is now among the most important trends in digital.
However when we published the Content Marketing Survey Report with Outbrain, just 38% of respondents had a defined strategy in place.
That is likely to have changed by now, however just to add more weight to the argument in favour of this discipline I have rounded up six case studies from various brands that have seen real results from content marketing.