Yahoo late last night flipped the switch on a new search marketing system it hopes will help it close the gap on sector leader Google.
Codenamed "Panama", the new model gives sponsored ads higher billing based on keyword matches to page content. In the old approach, ads were ordered only by which marketers bid most.
A new user interface and dashboard was already being tested by customers before Yahoo! yesterday launched what senior engineer Awa Awadallah called the "quality-ordering marketplace".
All they needed was love. Now Apple and The Beatles have kissed and made up - and it could see The Fab Four's catalogue added to iTunes.
The band's Apple Corps. label last year lost a High Court lawsuit in which it had claimed Steve Jobs' computer company had reneged on a prior agreement not to confuse matters by entering the music business using the "Apple" name.
Auction giant eBay has prevented the sale of virtual goods for online games such as
World of Warcraft
on its site.
All listings related to these virtual goods, which include currency, characters, weapons, and online game accounts are being removed by eBay due to legal concerns.
Viacom, the parent company of MTV and Comedy Central, has requested YouTube to remove 100,000 clips of its programming.
Viacom had been negotiating with Google over a deal that would allow the clips to be shown on YouTube in return for a share of ad revenues, but pulled out of talks after failing to reach an agreement.
Web polling firm Vizu has received a $2.9m investment that aims to do for market researchers what AdSense does for advertising.
The investment, led by $1.5m from Draper Fisher Jurvetson, will go toward the just-launched Vizu Answers.The service allows marketers to create multiple-choice polls that appear on partner sites around the world.
US advertisers aim to up their online ad spend by 18% this year, and the bulk will go toward search engine advertising, according to a new report.
Data from Outsell shows online will outstrip a general 5.8% growth in ad spending across all media in 2007 - what it called a "major milestone" for the web.
Earlier in the week we wrote about how UK blog network Shiny Media has sold half of its business to a new London-based VC fund, in exchange for $4.5m.
I talked to Shiny Media CEO Ashley Norris to find out more about the company’s progress and plans for the future.
Three-quarters of YouTube viewers would visit the site less often if the video behemoth placed ads before clips, according to a poll.
YouTube founder Chad Hurley, speaking at the World Economic Forum in Davos last week, told BBC News the site was mulling placing three-second commercials ahead of uploaded videos and sharing the revenue with producers.
A video purporting to show users how to become a tester for a forthcoming TV service to be launched by Google has split the web over claims it is a hoax.
A clip posted to YouTube by tech tutorial channel Infinite Solutions on Friday told viewers they could access high-quality US network TV shows as part of a private test by repeatedly logging in and out of Gmail.
Congratulations to Ashley Norris and Chris Price over at Shiny Media, who have sealed an investment of $4.5m from Dan Wagner’s newly-launched venture capital fund.
Wagner’s first move at Bright Station Ventures was to take 50% of the 22-strong UK-based blog network, which claims 3m readers each month. It is good news for Shiny and also a healthy development for the European blog sector.