E-consultancy has this week published its Email Marketing Industry Census in association with Adestra.
Lots and lots of people use Google AdWords, and have more recently layered Google Analytics over the top. But the search giant has confused these users by re-defining a well-defined business metric: 'ROI'.
This has led to confusion within companies - and at worst, caused Google AdWords users to think their campaigns are more profitable than they are, and thus pump more money into Google while decreasing their own business' profitability.
So has Google 'done evil' this time?
Ajaz Ahmed co-founded the agency AKQA some 12 years ago.
Last week AKQA revealed that private equity group General Atlantic had bought a majority stake, for a
We caught up with Ajaz to ask him about the investor situation and also to chew the fat on a range of internet marketing issues and trends.
Read on for the full interview...
Yahoo late last night flipped the switch on a new search marketing system it hopes will help it close the gap on sector leader Google.
Codenamed "Panama", the new model gives sponsored ads higher billing based on keyword matches to page content. In the old approach, ads were ordered only by which marketers bid most.
A new user interface and dashboard was already being tested by customers before Yahoo! yesterday launched what senior engineer Awa Awadallah called the "quality-ordering marketplace".
All they needed was love. Now Apple and The Beatles have kissed and made up - and it could see The Fab Four's catalogue added to iTunes.
The band's Apple Corps. label last year lost a High Court lawsuit in which it had claimed Steve Jobs' computer company had reneged on a prior agreement not to confuse matters by entering the music business using the "Apple" name.
Auction giant eBay has prevented the sale of virtual goods for online games such as
World of Warcraft
on its site.
All listings related to these virtual goods, which include currency, characters, weapons, and online game accounts are being removed by eBay due to legal concerns.
Viacom, the parent company of MTV and Comedy Central, has requested YouTube to remove 100,000 clips of its programming.
Viacom had been negotiating with Google over a deal that would allow the clips to be shown on YouTube in return for a share of ad revenues, but pulled out of talks after failing to reach an agreement.
Web polling firm Vizu has received a $2.9m investment that aims to do for market researchers what AdSense does for advertising.
The investment, led by $1.5m from Draper Fisher Jurvetson, will go toward the just-launched Vizu Answers.The service allows marketers to create multiple-choice polls that appear on partner sites around the world.
US advertisers aim to up their online ad spend by 18% this year, and the bulk will go toward search engine advertising, according to a new report.
Data from Outsell shows online will outstrip a general 5.8% growth in ad spending across all media in 2007 - what it called a "major milestone" for the web.
Earlier in the week we wrote about how UK blog network Shiny Media has sold half of its business to a new London-based VC fund, in exchange for $4.5m.
I talked to Shiny Media CEO Ashley Norris to find out more about the company’s progress and plans for the future.