The BBC unveils its EU cookie law solution
The ICO's one year amnesty on enforcement of the EU e-Privacy Directive ends tomorrow, and a few more sites have been rolling out their compliance solutions.
BBC.co.uk launched its cookie info banner yesterday, while Channel 4, The Guardian and the Telegraph have today.
The four approaches are all very different...
Oracle goes social with Vitrue acquisition
It's been a rough week for the world's most prominent social networking company, Facebook, and the week isn't over yet, but that doesn't mean that social media is going away any time soon.
That explains why software giant Oracle has purchased cloud-based social marketing platform provider Vitrue.
Turn your digital technology provider from supplier to partner
As the online industry has grown, so have the number of moving parts we have to consider.
As the cogs in the machine continue to multiply, everyone has had to acquire cross functional skills to manage the different channels that come under the remit of the online marketer.
Whether it be PPC, SEO, re-targeting, social, mobile, or local; the one entity in this eco-system that should have a working knowledge of all of these areas is your technology provider.
How to rock your Google Analytics: five tricks to help you out
There is no doubt that running a site is tough, we need to work harder and smarter than our competition to keep ahead in the game.
Analytics gives us all the data we need to make our websites even better but it needs to be set up right first; here are some tips and tricks to help you on your way.
Is Google selling leads in the UK?
Every so often a simple Google search reveals a hint at a new Google initiative.
In recent months we've seen various different types of ad extension formats and it seems that selling leads rather than clicks could be the next big push in Google's continuing search for revenue streams away from the simple click.
Peter Bell from Fuse Lead Marketing (@fuselead) recently alerted me to an interesting discovery which seems to have appeared over the last few weeks in the UK.
If you are signed into one of Google’s services (LeadPoint uses Google for email) you might stumble across a new type of ad extension in the top ranked ads – namely a way for the advertiser to capture your contact information and permission to contact you without clicking through.
Making tag management work for you: new report & infographic
The digital world is complicated and website tags sit at the heart of online businesses and marketing. In fact, effectively managing website tags, or tracking pixels, is fundamental to digital marketing.
In the ROI of Tag Management, a new report released today in partnership with Tealium, we explore the role, challenges and opportunities for technology in handling vendor website tags.
SceneTap and the perils of 'anonymous' data gathering
A man walks into the bar...
That's the start of countless jokes, but it's not a joke for SceneTap. For the Chicago-based startup, a man walking into a bar is just another event that can be tracked and analyzed.
Thus far, SceneTap has tracked 8.5m such events at more than 400 bars and nightclubs using cameras that allow it to determine how crowded a bar is, the approximate ages of patrons and male-to-female ratios.
Monday morning panic stations? 18 checks to make when your sales are down
So sales are down, the MD / CEO wants to know why web sales are down and you have an hour to prepare for the trading call or meeting.
We have all been in the position where we have sprung into the office on a Monday morning full of the joys of spring, compared like for like trading and found sales are down.
If this happens, you need some answers or at least to be armed with some basic information so you can identify where sales could have been lost.
Listed below are some 18 things that are always good to check on a Monday morning, or indeed any day when sales aren't as expected....
Q&A: IgnitionOne's James Yancey on engagement optimisation
IgnitionOne won a Econsultancy Innovation Award earlier this year for their work in web analytics and optimisation.
James Yancey is VP, Global Strategy at IgnitionOne, and we asked him about engagement optimisation...
Yahoo launches dashboard for small businesses
Yahoo may be putting 50 of its properties on the chopping block as new CEO Scott Thompson looks to make the once-dominant internet portal a little leaner and more nimble, but apparently small businesses are important enough to Yahoo that it will create new products.
Today, Yahoo did just that by launching an online dashboard designed specifically for small businesses.
