Digital Vision grant winners announced
At the end of 2011, we launched Digital Vision, a new grant program to allow aspiring thought leaders to conduct new research in the areas of advertising and marketing.
Today we announce the five award winners selected from the scores of applications we received. These winning ideas will receive grants of up to $10,000 USD in addition to research support and publicity from us.
Vodafone implements TagMan's technology to create "unstoppable digital"
Vodafone UK has implemented real-time attribution and tag management technology from TagMan in what the mobile operator is calling its strategy for “unstoppable digital”.
It says this will transform the company's understanding of the digital marketing campaigns it runs, radically altering its approach to that investment as it expands activity in this area.
'Digital IQ' crucial to business: report
Just how important are things like mobile technology, social media and cloud computing to businesses today?
Can a business expect to survive and thrive if it doesn't stay on top of the latest trends in technology? According to a new report by PricewaterhouseCoopers (PwC), the answer is, not surprisingly, 'no.'
The changing role of the web analyst
The role of the web analyst has changed dramatically, with a diversity of work that didn't exist two or three years ago.
For the sake of our sanity I set about trying to define the role of the web analyst.
Companies boosting digital marketing budgets - new report
Companies are investing more money in digital marketing and related technology as they seek to benefit from the ever growing digital economy, according to research published today.
Alice.com raises $3.6m in funding
E-commerce upstart Alice.com announced last night that it has raised $3.6m in funding.
The company, which we reviewed in 2009, operates a marketplace through which consumers can purchase household goods, such as batteries and soap.
It recently surpassed 1m customer accounts, and last year expanded into Europe with the acquisition of Spain-based Koto.com.
Facebook vs Twitter: where will you be talking about Super Bowl ads?
Facebook has announced it's partnership with US Today to create the Super Bowl Ad Meter app.
Facebook users can rate Super Bowl ads as they watch the game and then share and discuss the commercials with their friends. This will take what US Today have been doing since 1989 with a select panel of viewers and move it into social networks.
But this type of ad tracking in social media isn't a new one. It's been going on over on Twitter since 2009 with Brandbowl.
IBM unveils analytics appliance for retailers
While companies like Facebook, Twitter and LinkedIn capture most of the social media spotlight, one of the world's biggest technology stalwarts, IBM, is quietly cashing in on social networking.
And Big Blue is trying doing the same thing with retail, where it sees a $20bn opportunity for software this year alone.
Q&A: Gnip President Chris Moody on the future of big data and analytics
Last week Gnip, the leading provider of social media data for enterprise applications, announced its partnership with Automattic to bring comments and blogs on the WordPress platform into its already powerful data stream.
For four years, Gnip has been the company behind the elusive social data stream businesses are hungry for. Though you may not be familiar with the name, Gnip provide data to eight of the nine largest social media monitoring firms such as Radian6.
We had a chance to talk to President and COO, Chris Moody, about how Gnip it is changing the way we look at data.
Four proven steps to boost your online testing
Many businesses have dipped their toes into the world of online testing, and sometimes expectations of high returns from simple tests can outweigh reality.
The truth is that there are genuine and continuous benefits to be had, but you should think outside the box to drive real change.
