Digital Marketing Blog
When implemented properly a paid search campaign can be an effective method of attracting new customers and repeat business, and offers the fastest way of getting to the top of the search rankings.
Companies can derive many benefits from paid search, some more obvious than others. Let’s take a look at a few…
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by Graham Charlton
04 July 2007 12:43pm
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Social commerce helps underscore two important centres of gravity that marketing professionals should orbit themselves around.
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by Sam Decker
04 July 2007 12:42pm
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The affiliate marketing industry is showing its teeth, bringing in an estimated £2bn worth of e-commerce sales in 2006.
With an estimated 80% of this coming from only 20% of affiliates, there is a lot of power being held by only a handful of players.
Affiliate marketing is now, more than ever, in need of good communication skills to ensure that clients are getting the cut through needed with ‘super affiliates’ - the big hitters having a huge impact on your online returns.
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by Guest Author
03 July 2007 18:02pm
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Richard at Read/WriteWeb reckons Digg needs editors, and judging on the quality of some of the submissions we can see that he has a point. But Digg prides itself on being entirely user-generated and automated, so we have a conundrum here.
Should Digg change its business strategy by allowing pesky humans to moderate, tweak and ‘improve’ submissions by other, less-grammatically sound humans?
Or, should it rely on automation and better functionality to help reduce these issues?
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by Chris Lake
03 July 2007 14:38pm
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Scott Switzer is the co-founder of open source ad serving company OpenAds. Launched several years ago as the tech arm of Unanimis, it has long been billed as a threat to online ad networks by giving publishers more power to pick the ads they display. Twenty five thousand of them are now using the site.
Here, Scott talks about OpenAds’ upcoming move into new formats, as well as its recent funding by a group of well-known VCs.
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by Richard Maven
03 July 2007 11:32am
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The forthcoming final Harry Potter book has become Amazon's most ever pre-ordered item - and the pre-ordering isn't finished yet.
Online orders for Harry Potter and the Deathly Hallows passed the previous 1.5m mark set by Harry Potter and the Half-Blood Prince yesterday.
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by Robert Andrews
03 July 2007 10:00am
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A US pay-per-click marketing agency has complained the current rate of the dollar against sterling leaves UK advertisers with an unfair advantage over their American counterparts.
The pound yesterday rose to a new high of $2.0170 - and concern is growing Stateside.
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by Robert Andrews
03 July 2007 08:32am
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Hotel group Crowne Plaza has set up free meetings facilities in Second Life to promote its brand to businesses in the virtual world.
On the company’s ‘The Place to Meet Island’, launched at the end of last month, firms can reserve “secure, private meeting rooms” equipped with streaming audio, video, presentation and image viewing abilities.
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by Richard Maven
03 July 2007 08:23am
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The web has made market research widely available but the conclusions drawn from different methods of research provide different and sometimes conflicting results.
The savvy manager will not just depend on one source of research about the market but several – and keyword research should be an essential part of any research project.
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by Ken McGaffin
02 July 2007 14:32pm
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Yahoo! has introduced a new service that allows advertisers to customise display ads to browsers' age, gender, location and online behaviour.
The SmartAds system, to be introduced today, enables variations of firms' ads to be submitted to Yahoo!'s network with the most relevant version being matched to web surfers' profiles.
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by Graham Charlton
02 July 2007 11:00am
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