Digital Marketing Blog

Huge value in ad overlap - aQuantive study

A new study from aQuantive's Atlas Institute has looked at the effects of running ads across multiple publishers, portals and ad networks, and found that this can have a positive effect on conversions.

The study (PDF), (via Google's CPG Blog) found that users that are reached across many sites tend to be more avid media consumers, and are often responsible for the majority of conversions.

by Graham Charlton 30 July 2007 11:01am 0 comments

New ad company looks to tap into Facebook user data

Lookery is a new company that's launching an ad network targeted at Facebook applications, helping advertisers reach the social network's 32m users.

It is the brainchild of Scott Rafer, an entrepreneur whose last venture was MyBlogLog, sold to Yahoo! in January for $10m (£5m). He has launched Lookery in conjunction with Compete co-founder David Cancel.

by Graham Charlton 27 July 2007 14:39pm 2 comments

Yahoo! offers tips on landing pages

Michael Mattis has offered e-commerce companies some tips for optimising landing pages on Yahoo!'s Search Marketing Blog.

Around half of all purchases online are preceded by a search, so making the most of your landing pages is clearly important. Here's a selection of Michael's tips...

by Graham Charlton 27 July 2007 09:55am 0 comments

Virgin Media to launch sports site

Virgin Media is planning to launch a sports portal on Monday, offering streamed football highlights free of charge to its users.

by Graham Charlton 27 July 2007 08:54am 1 comment

Microsoft acquires online ad exchange

The recent flurry of consolidation in the online ad space has continued with news that Microsoft is purchasing display ad exchange AdECN.

AdECN operates a virtual marketplace for display advertising, similar to the Right Media exchange acquired by Yahoo! earlier this year. It will also compete with the exchange set to be launched by Google through its purchase of adserving company Doubleclick.

by Graham Charlton 27 July 2007 08:51am 0 comments

Retailers failing to respond to customer opt-ins

Far too many online retailers in the US and UK are failing to send a response to opt-in requests on their websites, according to a retail email study by Silverpop.

Silverpop, which surveyed 100 US and 50 UK retailers, found that a third of retailers don't bother sending confirmation/courtesy emails.

Of those that did, UK firms did better, sending a personalised response 60% of the time, compared to 34% for the US. Yet clearly there's plenty of room for improvement on both sides of the pond.

by Graham Charlton 26 July 2007 18:04pm 0 comments

BBC Trust meets open source group over iPlayer

The BBC and the Open Source Consortium (OSC) have met to discuss concerns surrounding the iPlayer, which is only compatible with Windows XP.

The OSC was looking for assurances from the BBC that the iPlayer would be made available for users of other platforms. They say that around 25% of internet users would be excluded from using the iPlayer as things stand.

by Graham Charlton 26 July 2007 15:17pm 0 comments

TradeDoubler acquires paid search firm for £56m

TradeDoubler has today announced the acquisition of The IMW Group, which owns The Search Works, the largest independent search engine marketing company in the UK.

The IMW Group consists of The Search Works and The Technology Works, which provides search management technology. The deal - worth £56m and with a large cash element - will establish TradeDoubler as one of the largest online marketing firms in Europe.

by Graham Charlton 26 July 2007 11:35am 0 comments

US newspapers' online audience continues to grow

The online audience for US newspaper groups is continuing to grow, with record numbers of internet users visiting their sites in the second quarter.

Research carried out by Nielsen//NetRatings for the Newspaper Association of America found a monthly average of 59m people visited newspaper sites during the period.

by Graham Charlton 26 July 2007 11:30am 0 comments