Forrester Research's Jeremiah Owyang knows what he's talking about when it comes to social media.
In a recent post, he detailed the five questions companies often ask him about social media.
is a popular open-source blogging platform that has a powerful set of features and can be extended through the use of free plug-ins, of which there are thousands.
To maximize the usefulness of WordPress as a business tool, you should take advantage of every opportunity to optimize your blog for search engines.
Recently, Michael Arrington of TechCrunch lambasted the CEO of online music startup TuneCore, Jeff Price, for refusing to provide one of his interns, Peter, with information about his company's funding.
I criticized Arrington for what I saw as an unnecessary use of his "podium" to disparage Price when he had no legitimate reason to do so.
What's the secret sauce of Threadless.com - one of the US' most innovative small companies? Inc. Magazine says it best: The Customer Is the Company.
Jonathan Wall is the marketing director at Dabs.com, the online technology retailer bought by BT in 2006.
Here, we ask him about the company’s latest efforts around acquisition, conversion and retention, including a current project to digitise its print catalogues.
He also gives us some interesting thoughts on cashback affiliates and shopping comparison sites, as well as the good stuff IT manufacturers are doing to support retailers like Dabs.
I recently attended an event in Amsterdam which gathered together senior etailers from across Europe (kindly sponsored by Fredhopper – I owe them at least that plug…).
For me the most fascinating talk was by the VP Merchandising & Buying at a major European multi-channel retailer. It reminded me just how much we still have to learn about how online selling works, and how much we can apply from offline.
Tickle, a "
leading interpersonal media company, providing self-discovery, and social networking services to more than 17 million active members in its community worldwide
," has an interesting history.
Founded in 1999, it survived Bubble 1.0, turned a profit in 2002 and was acquired by Monster in 2004 for a combination of cash, stock and earn-outs.
Booking flights online can be tricky and mistakes are common due to poor usability.
Apparently, however, many airlines are unwilling to refund these user errors or learn lessons from them.
On the 26th of May there was an update to The Consumer Protection from Unfair Trading Regulations Act.
There's certainly been coverage of the Act on the likes of the BBC but the focus has been on buzz marketing. Search marketing campaigns could be affected as well.
“We are not ambulance chasers, people leave our stores empty handed every day and we don’t feel the need to beg them to come back so why should online be any different?”
If anyone takes the time to read these words, I would love your feedback. RedEye has a series of clients that make a hell of a lot of money and ROI from behaviourally targeted and automated emails.
But we were blown away recently when a prospect said that they would never do trigger emails or basket abandonment work because they perceived it as the e-marketing equivalent of ‘ambulance chasing’!? Ouch!!