Digital Marketing Blog

SEM - the benefits of copy optimisation

Optimising your paid search copy can not only improve the performance of campaigns; it can also provide valuable research for your other marketing strategies, writes Nathan Levi.

by Guest Author 18 May 2007 10:32am 0 comments

WPP to buy 24/7 Real Media

British ad giant WPP has announced the acquisition of internet ad company 24/7 Real Media for a whopping $649m (£329m).

The move is the latest in a flurry of mergers in the online ad market following the Google/DoubleClick deal.

by Graham Charlton 18 May 2007 09:30am 0 comments

How often should you email your customers?

Controlling the frequency of emails that you send to your customers is a key aspect of any email marketing strategy, and the big question is how often should you do it?

There is no simple answer - send emails too often and you risk annoying the customers so much that they unsubscribe; not often enough and you run the risk that they will forget they signed up in the first place.

by Graham Charlton 17 May 2007 17:57pm 4 comments

AOL buys Adtech, will become part of Advertising.com

AOL has announced the purchase of Adtech AG, an online ad company based in Germany.

The news come just a day after AOL purchased mobile advertising company Third Screen Media - both companies will operate within AOL's Advertising.com business.

by Graham Charlton 17 May 2007 17:54pm 0 comments

Smoking ban will drive bingo players online

The UK's bingo players are up in arms over the imminent smoking ban, and the smokers amongst them have said they will visit bingo clubs less often, and spend more time online.

St Minver, which operates the world's largest bingo network, has carried out a survey of 3,000 UK bingo players to find out their attitudes towards the ban, which comes into effect from 1st July.

by Graham Charlton 17 May 2007 15:35pm 2 comments

Amazon to launch DRM-free music store

Amazon has confirmed plans to open a music download store later this year, offering all songs free of DRM copyright protection.

The much-anticipated move will see Amazon offering music from EMI, which recently cut a deal with Apple to sell its music DRM-free through the iTunes store.

by Graham Charlton 17 May 2007 11:43am 0 comments

Silver surfers expand their online presence

New stats from Hitwise show that over 55s, or ‘silver surfers’, are close to becoming the largest demographic age group online.

The largest is currently the 35-44 age group, which accounted for 23.5% of internet visits in the four weeks up to 12th May. Silver surfers had 22% of visits.

by Graham Charlton 17 May 2007 11:39am 1 comment

Hellomagazine.com adds social media tools

Hellomagazine.com has added social media tools to its site, enabling users to bookmark stories on Newsvine, Reddit, Technorati, among others.

by Graham Charlton 17 May 2007 11:36am 0 comments

Google launches 'Universal search'

Google is to combine results from its various search engines, in an attempt to provide more relevant information for users.

The web giant has altered its home page, and will start integrating content from images, maps, books, video, and news into its search results.

by Graham Charlton 17 May 2007 11:32am 2 comments

How will Google's CPA offering affect agency pricing models?

There are a number of different pricing models for agencies running paid search campaigns in the UK and it is just possible that Google's cost-per-action (CPA)adverts could bring about changes.

by Andrew Girdwood 17 May 2007 11:17am 1 comment