Digital Marketing Blog

Pipl - a people search engine

Pipl is a new search engine for finding people, generating results from parts of the web that other search engines cannot reach.

by Graham Charlton 17 May 2007 08:30am 0 comments

Slow downloads 'hold back' online VOD services

Downloading speeds and reliability are holding back uptake of video on demand services, according to a new survey.

The survey, commissioned by content delivery network provider CacheLogic and carried out by YouGov, asked 2,400 UK adults about their attitudes to online VOD.

by Graham Charlton 17 May 2007 08:00am 0 comments

Mobile internet use rises

5.7m people in the UK used a mobile device to access the internet during January 2007, according to new figures.

The study by comScore and Telephia compared mobile internet usage in the UK with that in the US and found similar levels of mobile web browsing in both countries.

by Graham Charlton 16 May 2007 17:31pm 0 comments

'Open-source brands' can thrive in the digital age

Ogilvy Group's Rory Sutherland made an entertaining keynote speech this morning at the Insight 2007 conference, describing how brands 'on a clear mission' are the most likely to prosper in the digital environment.

by Linus Gregoriadis 16 May 2007 15:31pm 0 comments

Pocket-lint launches gadget IPTV channel

Gadgets news and review website Pocket-lint has teamed up with Flawless media to produce Megawhat.tv, an online IPTV channel dedicated to gadgets.

by Graham Charlton 16 May 2007 14:37pm 1 comment

Job search is latest .mobi launch

Recruitment agency PFJ has launched a version of its job search platform for mobile phone devices.

The new website is available on the .mobi top-level domain at pfjjobs.mobi and allows handheld users to interrogate the company's database of vacancies.

by Robert Andrews 16 May 2007 14:24pm 0 comments

Daily Mail launches travel website

The Daily Mail has launched TravelMail, a new site that provides reviews, user-generated content, and a booking service for holidays, flights and car hire.

by Graham Charlton 16 May 2007 11:00am 3 comments

RobotReplay, TapeFailure join visual metrics new-wave

Web 2.0 developers have launched the latest in a growing line of visual usability and metrics tools.

Nitobi has rolled out RobotReplay and TapeFailure has also released its product; both allow website owners to play back video recordings of visitors' browsing sessions.

by Robert Andrews 16 May 2007 10:00am 4 comments

Lessons learned from around Europe

Across Europe, marketers have successfully overcome their particular challenges in email marketing by understanding how people use digital communications and by looking at the extent to which the internet has been adopted.

In the UK, writes Antonio Ferrara, we can take valuable lessons from these approaches to develop strategies that can help us gain the trust and attention of audiences.

by Guest Author 16 May 2007 08:48am 0 comments

MySpace announces new video channels

MySpace has announced the launch of branded video channels, having concluded deals with some big name content providers. The videos will be featured in a new section within MySpace Video.

Deals have been done with content owners including National Geographic, Reuters, IGN and The New York Times. The focus, for the moment at least, is on news and lifestyle content.

by Graham Charlton 16 May 2007 08:39am 0 comments