Digital Marketing Blog

Widget use growing, says comScore

Just over a fifth of global internet users are now using widgets, but Europe is lagging behind North America in their adoption, according to new figures.

Web measurement firm comScore’s new ‘Widget Metrix’ reveals that 21% of internet users viewed one in April.

by Graham Charlton 14 June 2007 11:00am 0 comments

US media to benefit from online local ad growth

Local online advertising in the US is set to increase by almost a third on last year, according to a new report.

Borrell Associates' What Local Media Web Sites Earn: 2007 Survey, which polled over 2,800 local media sites, showed the market is forecast to reach $7.5bn this year.

by Robert Andrews 14 June 2007 09:52am 0 comments

OpenAds nets $5m in VC funding

Open source adserving company OpenAds has taken on $5m in Series-A funding from a range of VCs to further its challenge to established online ad systems.

The financing round was led by Index Ventures, and also involved First Round Capital, Mangrove Capital Partners and O'Reilly AlphaTech Ventures.

by Richard Maven 14 June 2007 09:40am 0 comments

Blockhunter matches homebuyers and sellers

Blockhunter is a recently launched property site that, instead of listing a range of properties for sale, reverses the process and helps sellers find buyers looking for a home in a selected area.

by Graham Charlton 14 June 2007 08:54am 1 comment

New rewards scheme launches in the UK

Webloyalty, a US company which provides online discount and rewards schemes, has moved to the UK and signed its first UK client, Interflora.

With the deal, Interflora's customers can opt into Webloyalty’s Shopper Discounts and Rewards scheme, which offers cashback discounts of up to 40% off online purchases.

by Graham Charlton 13 June 2007 13:38pm 2 comments

New search engine focuses on Paypal merchants

Shopping search engine Thefind.com has launched a new service for consumers to browse products exclusively from merchants that accept PayPal payments.

by Graham Charlton 13 June 2007 12:24pm 0 comments

Apple looks to tap Bebo for music downloads

Apple is looking to tap into social networking sites as an e-commerce channel after striking a deal to distribute music with Bebo.

From today, Apple’s iTunes service will be embedded into the Bebo website – allowing its users to buy music from artists that have a Bebo profile and whose music is available via iTunes.

by Richard Maven 13 June 2007 11:56am 0 comments

Major search engines deliver dramatically different results

The big search engines deliver search results that are dramatically different, according to a new study.

The report, conducted by metasearch engine Dogpile and technology provider InfoSpace, found that first page results on Google, Yahoo!, MSN, and Ask overlap by less than 1%.

by Graham Charlton 13 June 2007 10:46am 2 comments

Strategies for finding the right email frequency

Stefan Pollard at Email Labs has written a good article that looks at the factors that dictate how often you should send marketing emails.

Clearly, finding the right frequency for emails is vital - emailing customers too often can put them off, while not emailing often enough can cause the same problems.

by Graham Charlton 13 June 2007 10:01am 0 comments