Digital Marketing Blog

Silver surfers expand their online presence

New stats from Hitwise show that over 55s, or ‘silver surfers’, are close to becoming the largest demographic age group online.

The largest is currently the 35-44 age group, which accounted for 23.5% of internet visits in the four weeks up to 12th May. Silver surfers had 22% of visits.

by Graham Charlton 17 May 2007 11:39am 1 comment

Hellomagazine.com adds social media tools

Hellomagazine.com has added social media tools to its site, enabling users to bookmark stories on Newsvine, Reddit, Technorati, among others.

by Graham Charlton 17 May 2007 11:36am 0 comments

Google launches 'Universal search'

Google is to combine results from its various search engines, in an attempt to provide more relevant information for users.

The web giant has altered its home page, and will start integrating content from images, maps, books, video, and news into its search results.

by Graham Charlton 17 May 2007 11:32am 2 comments

How will Google's CPA offering affect agency pricing models?

There are a number of different pricing models for agencies running paid search campaigns in the UK and it is just possible that Google's cost-per-action (CPA)adverts could bring about changes.

by Andrew Girdwood 17 May 2007 11:17am 1 comment

Pipl - a people search engine

Pipl is a new search engine for finding people, generating results from parts of the web that other search engines cannot reach.

by Graham Charlton 17 May 2007 08:30am 0 comments

Slow downloads 'hold back' online VOD services

Downloading speeds and reliability are holding back uptake of video on demand services, according to a new survey.

The survey, commissioned by content delivery network provider CacheLogic and carried out by YouGov, asked 2,400 UK adults about their attitudes to online VOD.

by Graham Charlton 17 May 2007 08:00am 0 comments

Mobile internet use rises

5.7m people in the UK used a mobile device to access the internet during January 2007, according to new figures.

The study by comScore and Telephia compared mobile internet usage in the UK with that in the US and found similar levels of mobile web browsing in both countries.

by Graham Charlton 16 May 2007 17:31pm 0 comments

'Open-source brands' can thrive in the digital age

Ogilvy Group's Rory Sutherland made an entertaining keynote speech this morning at the Insight 2007 conference, describing how brands 'on a clear mission' are the most likely to prosper in the digital environment.

by Linus Gregoriadis 16 May 2007 15:31pm 0 comments

Pocket-lint launches gadget IPTV channel

Gadgets news and review website Pocket-lint has teamed up with Flawless media to produce Megawhat.tv, an online IPTV channel dedicated to gadgets.

by Graham Charlton 16 May 2007 14:37pm 1 comment

Job search is latest .mobi launch

Recruitment agency PFJ has launched a version of its job search platform for mobile phone devices.

The new website is available on the .mobi top-level domain at pfjjobs.mobi and allows handheld users to interrogate the company's database of vacancies.

by Robert Andrews 16 May 2007 14:24pm 0 comments