Digital Marketing Blog
The Labour Party has appointed credit reference agency Experian to create a direct marketing campaign that will rely in part on e-mail.
The effort will reportedly see Experian create, build and manage a database of UK voters for use in permission-based e-mail and marketing campaigns.
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by Robert Andrews
26 April 2007 13:23pm
1 comment
Mobile advertising network AdMob is trying to prise a route into the mobile blog ad space, having released a plugin that converts WordPress blogs for mobile devices.
dotMobi developer Andy Moore wrote a WordPress extension that converts posts written in the popular blog platform to display styles suitable for phones and PDAs.
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by Robert Andrews
26 April 2007 13:22pm
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Eighty percent of businesses will have a presence in a virtual world, says a new Gartner report that otherwise heaps suspicion on the value of Second Life e-commerce.
The tech research firm advises businesses to "limit substantial financial investments until the environments stabilise and mature".
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by Robert Andrews
26 April 2007 10:56am
4 comments
SpinVox is a UK company which provides a range of voice-to-text services, primarily its Spin my Vmail service, which converts voicemails into text messages.
Spin my Blog, which SpinVox launched earlier this year, uses the company's patented Voice Message Conversion System (VMCS) to allow bloggers to post articles from their phones.
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by Graham Charlton
26 April 2007 10:51am
2 comments
I speak to lots of fashion retailers and find that many remain unconvinced that there is a robust case to invest in a transactional website for their business.
I realise this is an anathema to E-consultancy regulars, but the fact is that, if a well-established offline retailer looks at a potential e-commerce channel as a standalone business, the case can look less than compelling.
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by Steve Borges
26 April 2007 08:32am
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Google has entered a partnership with the world's biggest microchip supplier that will give computer makers and resellers of Intel machines access to a special search advertising platform.
CNET News.com reports the companies are embarking on a "co-marketing initiative" that will give PC industry clients a one-stop-shop ad buying dashboard.
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by Robert Andrews
26 April 2007 08:27am
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Amazon looks to be taking on Apple's iTunes by opening its own music download store, with rumours suggesting the service will be DRM-free.
According to The Independent, Amazon CEO Jeff Bezos has been in discussions with the four major labels to persuade them to allow their music to be sold without DRM protection.
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by Graham Charlton
26 April 2007 08:18am
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An investment in usability - optimising the user experience on your website - is a smart move to make, as outlined in our new Usability Business Case report.
Whether you hire a usability agency to look at your website's usability, or choose to undertake usability studies in-house, enhancing your site can deliver a massive return on investment.
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by Graham Charlton
25 April 2007 14:14pm
3 comments
Figures from web security firm Sophos show that the number of new pieces of malicious software have more than doubled in Q1 2007 compared to the same period in 2006.
In Q1 2007, Sophos identified 23,864 new malware threats, compared to 9,450 in Q1 2006. On a more positive note, the percentage of infected email has dropped from 1.3% in Q1 2006, to just 0.4 this year.
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by Graham Charlton
25 April 2007 14:09pm
1 comment
A study from the Pew Center for the American Life Project has revealed that, despite questions over the accuracy of some of its entries, the online encyclopedia remains a popular source of information.
36% of US internet users consult Wikipedia regularly, which equates to 8% of the total US population. The survey also found that the site is most popular among the well educated, and college students.
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by Graham Charlton
25 April 2007 13:24pm
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