Digital Marketing Blog

Yahoo! buys online ad exchange Right Media

Yahoo! has followed in the footsteps of Google with the purchase of an online ad exchange, taking control of US-based Right Media in a whopping $680m (£340m) deal.

Yahoo! made a strategic investment of 20% in Right Media in October last year, and today’s announcement will see it buying the rest of the firm.

by Richard Maven 30 April 2007 08:16am 0 comments

IT departments 'struggling with Web 2.0'

Senior executives have become aware of the potential business benefits of 'Web 2.0', but many IT departments often lack the resources and expertise to create more interactive web applications.

These are the findings of an Economist Intelligence Unit (EIU) survey of over 400 senior execs on corporate adoption of Web 2.0.

by Graham Charlton 30 April 2007 07:59am 0 comments

Democrat aims to revoke US gambling ban

A bill has been introduced in the US Congress which aims to legalise online betting run by licensed operators.

Democrat Barney Frank yesterday introduced the Internet Gambling Regulation and Enforcement Act 2007, though he will face quite a struggle to get the bill through Congress.

by Graham Charlton 27 April 2007 13:14pm 2 comments

On-site Search – is it only about search?

Your on-site search tool should act like a human, not like an advanced search engine, writes Tal Rubenczyk.

by Richard Maven 27 April 2007 11:20am 0 comments

Google confirms YouTube ad plan

Google has confirmed it is in the process of testing ad formats for video sharing site YouTube with the aim of introducing them in the summer.

Chief marketing officer Suzie Reider told the ad:tech conference in San Francisco the site was testing pre-roll and post-roll bumper ads, before and after video clips.

by Graham Charlton 27 April 2007 11:17am 0 comments

Freeads.co.uk hires Lastminute.com marketing alumni

Freeads.co.uk has appointed two former Lastminute.com marketers to senior positions.

Duncan Horton, formerly head of marketing at the travel e-tailer, becomes chief executive, while former head of retail marketing Stuart Parish becomes marketing director.

by Robert Andrews 27 April 2007 10:53am 0 comments

Joost gets major advertisers on board

Joost, the P2P internet TV service launched by Skype founders Niklas Zennstrom and Janus Friis, has concluded a series of deals with major advertisers.

ClickZ reports that Joost has signed three-month contracts for pre-roll and overlay ads with firms including Coca-Cola, General Motors, Nike and Visa.

by Graham Charlton 27 April 2007 10:48am 0 comments

E-consultancy publishes free Web Analytics briefing

E-consultancy has this week published its latest Web Analytics roundtable briefing which is free to registered users.

by Linus Gregoriadis 27 April 2007 10:19am 1 comment

Labour taps Experian for e-mail campaigns

The Labour Party has appointed credit reference agency Experian to create a direct marketing campaign that will rely in part on e-mail.

The effort will reportedly see Experian create, build and manage a database of UK voters for use in permission-based e-mail and marketing campaigns.

by Robert Andrews 26 April 2007 13:23pm 1 comment

AdMob seeks distribution with WordPress plugin

Mobile advertising network AdMob is trying to prise a route into the mobile blog ad space, having released a plugin that converts WordPress blogs for mobile devices.

dotMobi developer Andy Moore wrote a WordPress extension that converts posts written in the popular blog platform to display styles suitable for phones and PDAs.

by Robert Andrews 26 April 2007 13:22pm 0 comments