Digital Marketing Blog

Google confirms YouTube ad plan

Google has confirmed it is in the process of testing ad formats for video sharing site YouTube with the aim of introducing them in the summer.

Chief marketing officer Suzie Reider told the ad:tech conference in San Francisco the site was testing pre-roll and post-roll bumper ads, before and after video clips.

by Graham Charlton 27 April 2007 11:17am 0 comments

Freeads.co.uk hires Lastminute.com marketing alumni

Freeads.co.uk has appointed two former Lastminute.com marketers to senior positions.

Duncan Horton, formerly head of marketing at the travel e-tailer, becomes chief executive, while former head of retail marketing Stuart Parish becomes marketing director.

by Robert Andrews 27 April 2007 10:53am 0 comments

Joost gets major advertisers on board

Joost, the P2P internet TV service launched by Skype founders Niklas Zennstrom and Janus Friis, has concluded a series of deals with major advertisers.

ClickZ reports that Joost has signed three-month contracts for pre-roll and overlay ads with firms including Coca-Cola, General Motors, Nike and Visa.

by Graham Charlton 27 April 2007 10:48am 0 comments

E-consultancy publishes free Web Analytics briefing

E-consultancy has this week published its latest Web Analytics roundtable briefing which is free to registered users.

by Linus Gregoriadis 27 April 2007 10:19am 1 comment

Labour taps Experian for e-mail campaigns

The Labour Party has appointed credit reference agency Experian to create a direct marketing campaign that will rely in part on e-mail.

The effort will reportedly see Experian create, build and manage a database of UK voters for use in permission-based e-mail and marketing campaigns.

by Robert Andrews 26 April 2007 13:23pm 1 comment

AdMob seeks distribution with WordPress plugin

Mobile advertising network AdMob is trying to prise a route into the mobile blog ad space, having released a plugin that converts WordPress blogs for mobile devices.

dotMobi developer Andy Moore wrote a WordPress extension that converts posts written in the popular blog platform to display styles suitable for phones and PDAs.

by Robert Andrews 26 April 2007 13:22pm 0 comments

Businesses warned to wait for Second Life opportunities

Eighty percent of businesses will have a presence in a virtual world, says a new Gartner report that otherwise heaps suspicion on the value of Second Life e-commerce.

The tech research firm advises businesses to "limit substantial financial investments until the environments stabilise and mature".

by Robert Andrews 26 April 2007 10:56am 4 comments

SpinVox co-founder explains voice-to-blog service

SpinVox is a UK company which provides a range of voice-to-text services, primarily its Spin my Vmail service, which converts voicemails into text messages.

Spin my Blog, which SpinVox launched earlier this year, uses the company's patented Voice Message Conversion System (VMCS) to allow bloggers to post articles from their phones.

by Graham Charlton 26 April 2007 10:51am 2 comments

Fashion - The Final Frontier

I speak to lots of fashion retailers and find that many remain unconvinced that there is a robust case to invest in a transactional website for their business.

I realise this is an anathema to E-consultancy regulars, but the fact is that, if a well-established offline retailer looks at a potential e-commerce channel as a standalone business, the case can look less than compelling.

by Steve Borges 26 April 2007 08:32am 0 comments

Intel strikes AdWords branding deal

Google has entered a partnership with the world's biggest microchip supplier that will give computer makers and resellers of Intel machines access to a special search advertising platform.

CNET News.com reports the companies are embarking on a "co-marketing initiative" that will give PC industry clients a one-stop-shop ad buying dashboard.

by Robert Andrews 26 April 2007 08:27am 0 comments