Digital Marketing Blog

Calacanis in spat with Wired's Vogelstein

Jason 'mad dog' Calacanis has had an amusing little disagreement with a journalist from Wired after refusing to conduct an interview over the phone.

Fred Vogelstein of Wired had contacted Calacanis to request an interview about A-list bloggers such as Michael Arrington, but Calacanis said he would prefer an email interview instead, citing the fear of being misquoted.

by Graham Charlton 25 April 2007 12:35pm 0 comments

E-consultancy seeks Account Director - Training & Development

We’re once again starting to ramp up headcount at E-consultancy and are on the lookout for super-bright folks, preferably with a passion for all things internet.

E-consultancy's internet training courses (dog now proficient in SEO)

In the first instance, we need to find an account director for our increasingly-popular training department, to help further grow the business, manage clients and generally satisfy demand.

by Chris Lake 25 April 2007 12:19pm 0 comments

Amazon posts 32% rise in Q1 sales

Online retail giant Amazon has posted a 32% rise in sales for the first quarter to just over $3bn (£1.5bn).

The company said pre-tax profits had risen from $96m (£48m) to $144m (£72m) year on year, but expects sales and profit growth to slow in the second quarter.

by Richard Maven 25 April 2007 09:57am 0 comments

Using search to measure offline success

One of the reasons why search is so great is its accountability. The same cannot be said for some forms of offline advertising. The good news is that you can use search to help gauge offline success.

by Andrew Girdwood 25 April 2007 09:31am 3 comments

Old media attacks blogs, internet, leftists, people

A renewed savaging of the blogosphere seems to be in full swing judging by some recent posts in the mainstream press. One, by a writer I have a lot of time for, specifically caught my eye.

In a post originally titled ‘Is Web 2.0 a threat to civilisation?’ (since changed to ‘The web is dead; long live the web’, or, via Australian IT, ‘Anarchy of distance’), Brian Appleyard of the Sunday Times explores the idea that great damage is being done to the people of the world by, erm, rounded corners?

by Chris Lake 24 April 2007 17:41pm 3 comments

80% of blogs contain offensive content - report

According to a new threat analysis report by web security firm ScanSafe, a high number of blogs contain potentially offensive content, while 6% of blogs hosting malware.

To fit into ScanSafe's definition of offensive content, a blog merely has to include a single post containing profanity. Under this definition, this blog would be considered offensive, as would the average Sunday newspaper.

by Graham Charlton 24 April 2007 13:57pm 0 comments

The Participation Ladder

Charlene Li of Forrester Research has recently published a study into levels of participation in social media, with a view to helping develop more effective social media strategies.

For the report into Social Technographics, she has produced the 'Participation Ladder':

Particpation ladder

by Graham Charlton 24 April 2007 13:47pm 1 comment

Q&A: Rick Bruner, director of research at DoubleClick

DoubleClick is set to release the first European version of its annual Touchpoints study, which looks at the main influences behind consumers' purchasing behaviour online.

So we spoke to the company's director of research and industry relations Rick E. Bruner for a sneak preview.

by Richard Maven 24 April 2007 13:23pm 0 comments

SEO commitment essential as consumers go organic

Agencies specialising in search engine optimisation (SEO) will be heartened by recent E-consultancy research which shows that the majority of companies are committed to more investment in natural search.

by Linus Gregoriadis 24 April 2007 12:02pm 1 comment

Moveme.com plans your house move

Moveme.com is a new website which aims to take the hassle out of moving house in the UK, by providing a tool that allows you to plan all aspects of the process.

The site provides a 'diary' to help you to arrange all aspects of the house move - getting quotes from removal firms, redirecting your mail, organising surveys, and so on.

Moveme planner