Digital Marketing Blog

UK drops down world spam league

The UK dropped out of the top twelve spam relaying countries in the first quarter of this year, according to security firm Sophos.

Britain now accounts for 2.2% of messages caught by Sophos’ global anti-spam network, falling to 13th position from tenth in the first three months of 2006.

by Richard Maven 12 April 2007 17:00pm 0 comments

Channel 4 'to launch mobile ad network'

Channel 4 could be picked to sell ads on mobile phone networks, according to reports.

The broadcaster is "in advanced talks" with T-Mobile and O2 to extend to mobile the online ad network it launched in February, NMA reports.

by Robert Andrews 12 April 2007 08:58am 0 comments

Microsoft 'to release' adCenter update

Microsoft will roll out a new version of its adCenter search marketing system in around a month, according to one paid search professional claiming inside knowledge.

by Robert Andrews 12 April 2007 08:56am 0 comments

Google's local search battle cry

Local is getting hotter by the day. More people are using search to find local businesses, and the Kelsey Group seems to report on a new potential value ($31.1bn in 2010) of the local search industry each week.

by Duncan Jennings 11 April 2007 16:16pm 1 comment

Interview: Jay Bregman, CTO of eCourier

Jay Bregman is one of the founders of eCourier, a hi-tech start-up targeting London's often-inefficient courier industry. It cuts costs by supporting online orders and tracking, as well as using software to automatically match couriers and customers.

We spoke to Jay about eCourier's benefits for online retailers - including potentially offering lower-cost same-day delivery.

by Richard Maven 11 April 2007 10:32am 0 comments

Airline launches women-only site

In a move designed to woo more female flyers, American Airlines has launched a new website section for women only.

Women Travelers Connected offers tips on safety, information from fellow travellers and advice on saving travel time.

by Robert Andrews 11 April 2007 09:05am 0 comments

London attracts record overseas tech investment

London attracted a record number of investments from Silicon Valley IT firms last year, according to new data.

Think London, the agency responsible for promoting the capital to overseas investors, said 2006 saw 250 such investments, up 40% on the previous year - and technology is largely responsible.

by Robert Andrews 11 April 2007 09:03am 0 comments

Remarketing: the most obvious way to increase ROI?

As April arrives, it is always accompanied by the first warm weather of spring and a number of bank holidays.

As the rays of sunshine creep through, the office is looking slightly more empty than normal as people take extended weekends, and this led me to think about ways that email marketers can be more efficient in their promotions, and enjoy their bank holidays more.

by Henry Hyder-Smith 11 April 2007 08:18am 0 comments

Are estate agents doomed?

Our family has spent the last few weeks moving house, and two things became clear to us throughout the whole process – how important the internet is in marketing your property, and what a totally noisome experience it is to deal with most estate agents.

Although neither conclusion is newsworthy, it got me wondering whether Freakonomics is right and that the current industry model is set for annihilation at the hands of the web…

by Richard Maven 10 April 2007 13:42pm 68 comments

Web retailers cause wilfing

Shopping, news and travel sites are among the most likely to benefit from aimless web surfing or ‘wilfing’, according to a new survey.

Commissioned by Moneysupermarket.com, the study found UK internet users spend an average of two days a month browsing the web without any real purpose.

by Richard Maven 10 April 2007 12:12pm 0 comments