Digital Marketing Blog
The impressive growth of German-based business network Xing is continuing, with the company announcing that its membership has now passed the 2m mark.
Xing recently recorded massive user growth in its end of year results for 2006, achieving membership growth of 149% last year, from 680,000 to around 1.6m members.
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by Graham Charlton
17 April 2007 13:01pm
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A new study from comScore has questioned the validity of using cookie-based data to measure website audiences, claiming that unique visitor counts for websites may be overstating the actual visitor totals by as much as 150%.
The measurement group, which surveyed 400,000 home computers, found that three in ten US internet users regularly delete cookies from their computers.
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by Graham Charlton
17 April 2007 10:59am
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Google has certainly got tongues wagging with last week's announcement of its $3.1bn
DoubleClick
buy. Some seem to think it's got a bad deal while others believe that it's got one that’s too good and is anti-competitive.
Others have been crying foul over various 'conflicts of interest'.
The implications are broad-reaching, so let’s have a look to see how different parts of the industry have reacted, starting with Google's big media rivals...
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by Richard Maven
17 April 2007 10:46am
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UK internet marketing spend is continuing to rise - but at its slowest rate in the last two and a half years, according to new data.
The Bellwether Report showed the budget companies set aside for online marketing rose to 19% in the first quarter of the year.
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by Robert Andrews
17 April 2007 08:57am
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The City of London will from next week become the UK's largest WiFi zone.
The financial district will be blanketed by a giant wireless internet cloud by commercial WiFi enabler The Cloud.
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by Robert Andrews
17 April 2007 08:55am
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In 2002, AT&T made a major mistake. As part of the launch of its mobile initiative m-life, the company purchased television advertising during the Super Bowl coverage. Nothing wrong with that – along with the Oscars, it attracts one of the biggest audiences in American television and is seen as a creative showcase for the best in American advertising.
But what AT&T missed was how its advertising affected later search behaviour.
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by Ken McGaffin
17 April 2007 08:04am
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Here’s a very quick example of what can happen when you stop caring about your users, or, become overly-influenced by your ad sales department.
The culprit here is E! Online, the entertainment site that is one of the top 1,500 most popular websites according to Alexa.
Take a look at this beautiful screenshot:
So then, you visited to read a story but are now faced with a terrifying dilemma, and one that has nothing to do with the reason you visited.
The dilemma is this: Which advertisement should you click?
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by Chris Lake
16 April 2007 18:21pm
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The BBC is planning to make its entire archive available to watch, listen to and download online, in a scheme expected to be announced by the corporation later this week.
The proposals will give licence fee payers access to over 1m hours of archive footage.
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by Graham Charlton
16 April 2007 13:54pm
1 comment
The UK's digital publishers experienced massive growth in turnover last year, according to a new survey by the Association of Online Publishers (AOP).
The AOP Census 2007 found that the UK's online publishers increased revenues by an average of 60% in 2006, with further growth of 72% predicted for this year.
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by Graham Charlton
16 April 2007 13:42pm
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The effectiveness of Google is unrivalled in the Search marketplace but there is a high level of concern among businesses about the search engine's unprecedented power, according to new research.
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by Linus Gregoriadis
16 April 2007 12:43pm
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