Digital Marketing Blog

Why bother with an Affiliate Marketing strategy?

Affiliate marketing is becoming an established marketing technique, complementing and sometimes replacing other types of online and offline marketing as an important channel to market.

It extends reach, allowing you to sell your goods and services via a wide range of websites, without the need for a marketing budget. Last year, affiliates generated around £2.16bn in sales for UK-based merchants.

by Graham Charlton 09 May 2007 16:16pm 3 comments

Microsoft's embedded marketing links ruffle feathers

Microsoft has attracted criticism for using in-line embedded text ads to promote its own search engine along with its search marketing customers' messages.

The Redmond giant's adCenter programme began using the IntelliTXT method, which makes textual content into sponsored links, to attract traffic. But some adCenter clients whose ads are displayed at destination pages on Live Search have complained.

by Robert Andrews 09 May 2007 14:44pm 1 comment

Usability research attracts more than 600 participants

Those interested in online usability issues are encouraged to take part in the user experience survey which we are running in association with behavioural research consultancy Bunnyfoot.

by Linus Gregoriadis 09 May 2007 13:09pm 0 comments

Interview: Mark Clark, UK MD of GD Worldwide

GD Worldwide is an online resource for independent bands to help establish an internet presence and manage the distribution of their material. It also allows bands to create a 'backstage area' via its Usync tool.

We caught up with UK MD Mark Clark to discuss plans and progress to date...

by Richard Maven 09 May 2007 12:28pm 0 comments

Eric T. Peterson sets up new analytics consultancy

Best of luck to Eric T. Peterson, who has just announced he is jacking in the day job to form his own strategic consulting group, Web Analytics Demystified Inc .

The analytics guru is leaving his position at Visual Sciences - a move he said will allow him to provide "objective thought leadership" to the "entire web measurement community".

by Richard Maven 09 May 2007 11:44am 2 comments

Google gives its analytics tool a sexy makeover

Google Analytics has released a new version of its analytics tool, complete with a new user interface, customisable dashboards and a new email reporting tool.

by Graham Charlton 09 May 2007 11:23am 3 comments

eBay close to acquiring StumbleUpon

Auction site eBay is reportedly close to concluding a deal to buy StumbleUpon, a browsing application which helps users discover new sites.

The Wall Street Journal reports that the deal will be worth around $75m (£37.6m), though completion may take a few weeks yet. A similar rumour was reported back in April.

by Graham Charlton 09 May 2007 11:12am 0 comments

49% of US population has little interest in Web 2.0

A new study from the Pew Internet and American Life Project has looked at internet and technology adoption and usage in the US, finding that nearly half of those surveyed do not use interactive features.

Pew's Typology of Information and Communication Technology Users study surveyed 4001 adults, including 2,822 internet users, and looked at levels of adoption and attitude to Web 2.0 features such as blogging and video sharing.

by Graham Charlton 09 May 2007 10:41am 1 comment