Digital Marketing Blog

UK broadband connections up by a third

The number of UK broadband connections reached 13.1m at the end of last year, up from 9.8m at the end of 2005, according to the latest figures.

Point Topic's Q4 survey puts the worldwide total of broadband lines at 281.5m, with 17.7m lines added in the three months. The year on year growth rate was 31.1%, with broadband penetration worldwide reaching 5.4%.

by Graham Charlton 02 April 2007 10:00am 0 comments

Impact in the digital marketing mix

The days of looking at online campaigns purely in terms of immediate conversion rates have gone forever, writes Andrew Hood.

by Guest Author 02 April 2007 09:56am 1 comment

Siemens tops big firm website league

Bowen Craggs has published a study on how the 60 biggest corporations' sites rank in terms of serving the media, customers and investors.

The FT Bowen Craggs Index studied 20 corporate websites from Europe, 20 from the US, and 20 from the rest of the world. Of the top ten websites, eight were from Europe, and two from the US.

by Graham Charlton 30 March 2007 12:38pm 0 comments

New location readies Amazon for Christmas

A massive new distribution centre due to be built in south Wales by Amazon.co.uk will be partially operational in time for the 2007 Christmas e-commerce rush.

The retailer yesterday announced it is to create its fourth UK fulfillment HQ, spanning 800,000sqft, near Swansea following an incentive package from the Welsh Assembly Government.

by Robert Andrews 30 March 2007 12:34pm 0 comments

Challenge of measuring online lead generation ROI

Any lingering doubts that marketers are working in a truly multi-channel environment must now be dispelled following our recent Online Lead Generation Report.

by Linus Gregoriadis 30 March 2007 10:51am 1 comment

Miva agrees PPC deal with Condé Nast

Digital advertising network Miva Media has inked an exclusive PPC content deal in the UK with Condé Nast Interactive, beating off competition from Yahoo! and Google.

Miva will deliver PPC ads across Condé Nast Interactive's portfolio of 12 UK websites, which includes Vogue.com, GQ.com, Houseandgarden.co.uk, and Tatler.co.uk.

by Graham Charlton 30 March 2007 10:24am 0 comments

All in one search engine launches in the UK

WebFetch is a search engine which claims to give its users the 'best search results available on the web' by combining search results from the major search engines.

WebFetch's search results can be displayed by relevance or by search engine, though you need to scroll down the page for organic results if you display Google and Yahoo results.

by Graham Charlton 30 March 2007 10:23am 0 comments

Sexy Amsterdam sells for $50k on eBay

The virtual Amsterdam, that is. An adult entertainment company has just off-loaded a Second Life recreation of the Dutch city.

Complete with tram-lined waterways and public squares, the Amsterdam sim is actually a dedicated sex haven occupied by lady avatars of the night and stores selling sexual merchandise.

by Robert Andrews 30 March 2007 10:22am 0 comments

Web video ads 'better than TV and banners'

Web video ads are more effective than TV commercials, and people read online articles in greater depth than print articles, according to new research.

Viewers had better brand recall from video ads embedded in shows watched online than from regular TV advertisements, according to research firm Millward Brown.

by Robert Andrews 29 March 2007 11:30am 0 comments

Sorrell settles 'mafia' blog libel case

WPP boss Martin Sorrell has dropped a libel action against two employees he claimed had used an anonymous blog to slur his character, instead opting to settle for £120,000.

Marco Benatti and Marco Tinelli, heads of a WPP Italian subsidiary, were alleged to have likened Sorrell to a Godfather-type mafia boss and published "grossly offensive" images of the advertising chief and an ex-lover.

by Robert Andrews 29 March 2007 10:22am 1 comment