Digital Marketing Blog
Shopping comparison site mysupermarket.co.uk has introduced a useful-looking new feature which allows customers to book their delivery slots before starting their shopping.
Users can choose from a range of one hour slots, view costs and book one in advance. Mysupermarket says the service has been introduced in response to growing demand from shoppers using the site.
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by Graham Charlton
21 March 2007 08:52am
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Recruiting paid search professionals can be a painful experience. Whether you're an agency specialising in search or a company looking to bring it in-house, the demand for paid search professionals has never been greater.
In these market conditions it’s easy to panic and jump on the first candidate who’s heard of Adwords, but there is another way.
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by Duncan Jennings
20 March 2007 16:10pm
4 comments
Advertisers on Baidu, the largest search engine in China, appear to be losing confidence in its ability to deal with click fraud, according to a new report.
The search engine has 58% of the search market in China, compared to Google's 17%, but the click fraud problems could help its rivals to catch up.
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by Graham Charlton
20 March 2007 12:38pm
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As well as being one of the UK's super-affiliates, Keith Budden is a partner in Affiliate Healthcheck,
a consultancy offering affiliate programme performance reviews, training, recruitment and assistance with network selection.
We asked him for an affiliate's perspective on some of the main issues around affiliate marketing programmes.
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by Richard Maven
20 March 2007 10:16am
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Bill Slawski at
SEO by the Sea
has an interesting post which gives an insight into how Google's Blog Search ranks its results. He has come across a patent application by Google which explains some of the ranking factors.
The patent application, 'Ranking Blog Documents', shows how Google ranks blogs according to searchers' queries based upon a combination of relevance and quality scores.
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by Graham Charlton
20 March 2007 10:14am
1 comment
British "social lending" exchange Zopa has raised a $12.4m (£6.6m) series C investment with the aim of breaking the company in to the US market.
The funds from Bessemer Venture Partners, Benchmark Capital and Wellington Partners will also continue to support Zopa's UK operation, with several new features scheduled.
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by Robert Andrews
20 March 2007 09:28am
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Yahoo! has launched its oneSearch mobile search platform for mobile web browsers, taking its new search marketing service to a greatly expanded number of handset users.
Previously, oneSearch, which delivers enhanced results and listings for the small screen, was only available in Yahoo!'s downloadable Go 2.0 application, launched in January. Results pages display search-related ads and sponsored banners.
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by Robert Andrews
20 March 2007 09:25am
1 comment
Microsoft researchers have been looking into the problem of junk web pages, and have found that most of this 'search engine spam' comes from just two web hosting firms.
Microsoft's research, entitled Spam Double-Funnel: Connecting Web Spammers with Advertisers, looked primarily into redirection spam and reveals that the links to spam web pages are generated by a small number of people, with some major advertisers, hosting services and ad syndicators turning a blind eye.
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by Graham Charlton
19 March 2007 16:29pm
3 comments
The latest Focus on the Digital Age report from the Office for National Statistics reveals that, while internet use is well established and growing fast, the 'digital divide' remains a problem.
According to the report, one in twelve UK households (8%) have no access to the internet, digital TV, or mobile phones.
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by Graham Charlton
19 March 2007 14:23pm
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You have to wonder whether or not ASOS CEO Nick Robertson went on holiday for two weeks by accident, like Withnail of ‘I’ fame. Or did he strategically flee the masses of affiliates baying for his head on pike?
Labelling affiliates ‘grubby’ is looking like the UK internet industry's gaffe of the year so far, but something tells me it wasn’t just a throwaway statement. Crass and insensitive perhaps, and one hell of a generalisation, but presumably Nick has all kinds of reasons that will back up his choice of phrase.
What might these reasons be? Since Nick is on holiday (or in some affiliate-proof bunker) we’re not going to get any clarification anytime soon. But hey, ASOS is a public company, so let’s delve into the accounts for a brief waltz through its history with affiliates… it is rather revealing…
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by Chris Lake
19 March 2007 14:00pm
3 comments
