Digital Marketing Blog
Google has announced some fairly dramatic steps aimed at reviving Froogle, its shopping comparison service, with a redesign of its user interface and a change of name.
The service now has a much more ‘it does what it says on the tin’ brand – Google Product Search – as well as a front end that the ad giant says will be simpler to use.
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by Richard Maven
20 April 2007 12:54pm
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Click fraud is still on the rise, according to new figures for the first quarter of 2007 from Click Forensics.
The numbers, gathered from more than 3,500 online advertisers and their agencies, show a rise to 14.8% from the 14.2% click fraud rate reported for Q4 2006.
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by Graham Charlton
20 April 2007 10:29am
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Speaking at the Web 2.0 Expo industry conference in San Francisco this week, Bill Tancer of Hitwise revealed that Web 2.0 sites have lower levels of audience participation than is commonly assumed.
For instance, a mere 0.16% of visits to YouTube are by users who are actually uploading material, with the vast majority being visits by 'lurkers' - people who do not contribute to the site.
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by Graham Charlton
20 April 2007 08:45am
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StumbleUpon, a browsing application which recommends websites to its users, is rumoured to be an acquisition target for online auction behemoth eBay.
According to TechCrunch, an unnamed source says that StumbleUpon will be acquired for between $40m and $75m (£20m-£37m).
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by Graham Charlton
19 April 2007 14:59pm
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Recent research commissioned by Microsoft has revealed that medium-sized businesses face a number of challenges in improving their approach to customer sales and marketing.
The research looked at the attitudes to customer management of medium-sized UK businesses, as well as looking at how customers are researching and making their purchase decisions.
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by Graham Charlton
19 April 2007 14:58pm
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A new study by Nielsen/NetRatings examines the top UK websites using three different metrics - page impressions, visitors, and time spent. It concludes that the page view is becoming less relevant, a mantra we're hearing increasingly often.
The report argues that the growth of Web 2.0 sites, and the different ways that users are interacting with social media means that advertisers are looking beyond the page impression as a way to measure user behaviour.
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by Graham Charlton
19 April 2007 14:09pm
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Online research group Hitwise has been bought by Experian in a $240m (£120m) deal.
The credit information provider says it will use the acquisition to extend the range of online and offline marketing services it can offer its clients.
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by Richard Maven
19 April 2007 09:57am
1 comment
Zlio is a new service that allows you to create and personalise your own online shop, choose your stock from a range of online retailers and earn affiliate commission on sales.
It is nice and simple to use, and you can have a range of products for sale very quickly. After a brief registration process you can start adding products.
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by Graham Charlton
19 April 2007 09:23am
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Praise be! Tim O’Reilly, aka the man who coined the term ‘Web 2.0’, appears to have decided to drop plans for a blogger code of conduct that he proposed as recently as last week.
Speaking to Wired, he says: “I've come to think the call for a code of conduct was a bit misguided.”
Damn straight.
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by Chris Lake
18 April 2007 14:04pm
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In an attempt to add an extra layer of security to online banking transactions, Barclays Bank has sent out 'PINsentry' machines to its online account holders.
Over half a million Barclays customers will be sent the free PINsentry card readers by the end of the year, which will be used to prevent online banking fraud.
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by Graham Charlton
18 April 2007 13:39pm
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