Digital Marketing Blog
The future of Online Revolution, the UK franchiser of eBay drop shop brand iSold It, appears to be in the balance amid reports that it has gone into receivership.
The company is refusing to comment on its future, referring enquiries instead to accountants BDO Stoy Hayward.
The joys of being acquired by Google, the search behemoth and all-round cash mountain, have worn off quickly for the founders of Dodgeball, the location-based mobile alerts service.
Both Dennis Crowley and Alex Rainert bailed out of Google less than two years after the search giant paid an undisclosed sum to buy their startup.
The impressive growth of German-based business network Xing is continuing, with the company announcing that its membership has now passed the 2m mark.
Xing recently recorded massive user growth in its end of year results for 2006, achieving membership growth of 149% last year, from 680,000 to around 1.6m members.
A new study from comScore has questioned the validity of using cookie-based data to measure website audiences, claiming that unique visitor counts for websites may be overstating the actual visitor totals by as much as 150%.
The measurement group, which surveyed 400,000 home computers, found that three in ten US internet users regularly delete cookies from their computers.
Google has certainly got tongues wagging with last week's announcement of its $3.1bn
buy. Some seem to think it's got a bad deal while others believe that it's got one that’s too good and is anti-competitive.
Others have been crying foul over various 'conflicts of interest'.
The implications are broad-reaching, so let’s have a look to see how different parts of the industry have reacted, starting with Google's big media rivals...
UK internet marketing spend is continuing to rise - but at its slowest rate in the last two and a half years, according to new data.
The Bellwether Report showed the budget companies set aside for online marketing rose to 19% in the first quarter of the year.
The City of London will from next week become the UK's largest WiFi zone.
The financial district will be blanketed by a giant wireless internet cloud by commercial WiFi enabler The Cloud.
In 2002, AT&T made a major mistake. As part of the launch of its mobile initiative m-life, the company purchased television advertising during the Super Bowl coverage. Nothing wrong with that – along with the Oscars, it attracts one of the biggest audiences in American television and is seen as a creative showcase for the best in American advertising.
But what AT&T missed was how its advertising affected later search behaviour.
Here’s a very quick example of what can happen when you stop caring about your users, or, become overly-influenced by your ad sales department.
The culprit here is E! Online, the entertainment site that is one of the top 1,500 most popular websites according to Alexa.
Take a look at this beautiful screenshot:
So then, you visited to read a story but are now faced with a terrifying dilemma, and one that has nothing to do with the reason you visited.
The dilemma is this: Which advertisement should you click?
The BBC is planning to make its entire archive available to watch, listen to and download online, in a scheme expected to be announced by the corporation later this week.
The proposals will give licence fee payers access to over 1m hours of archive footage.