Starting a new company is extremely hard, which is probably why most businesses fail within the first couple of years.
Challenges such as marketing and hiring the right staff are some of the major issues that even good managers struggle with.
Every Friday, I'll provide a roundup of the week's stories that I find to be most interesting and relevant.
With some of the world's top business leaders, politicians and intellectuals busy mingling at Davos, it's not surprising that some of this week's most noteworthy news dealt with Big Media, Big Technology and Big Recession.
Do you know whether your website is within the
When was the last time you checked your outgoing and incoming links? Do you know exactly what your SEO company is doing?
To keep emailing those individuals now being labelled 'emotionally unsubscribed' may be enticing on the basis that one day they may be in the buying window... but it may also be very dangerous.
Radiohead’s recent experiment with selling music directly to consumers
a massive success.
So it was with great interest that I read Greg Sandoval’s recent News.com piece, “Don't miss lessons Radiohead, Trent Reznor offer.”
In the last three years, blog marketing has become part of the mainstream media and the most popular blogs have a built a huge amount of influence over people's perception of brands.
The concept of Tribewanted.com is to develop a community existing both on an island in Fiji and online.
The project’s success is due entirely to promotion via social networking, but this could also be its biggest risk of failure.
A new study from Jakob Nielsen suggests that average returns from usability work have fallen "substantially" in the last few years.
The average ROI from the projects surveyed was 83% - down from 135% six years ago, but high enough to show that they are still well worth the effort.
Online ad network operator
released a study
about online video advertising.
Given that major advertisers are increasingly putting money into online video ads and that many publishers are reaping the rewards in the form of high CPMs, studies like it should be of great interest to both advertisers and publishers in this developing market.
Aaron Wall has an excellent post today discussing
how websites can use the long tail
to generate a lot more reliable traffic than simply going for the major keywords in a particular niche.