Digital Marketing Blog

Epsilon execs discuss email marketing

Ragy Thomas is the president and CTO of interactive services at email marketing company Epsilon , which is ramping up its presence in the UK and Europe.

We spoke to Ragy and Ted Wham (SVP and GM of EMEA at Epsilon International) about the firm's recent $435m purchase of mail order company Abacus, plans to become a multi-channel agency, making the giant step across the Atlantic, and increasing demands from clients in the email marketing space.

by Richard Maven 13 February 2007 13:32pm 1 comment

Vodafone adds Google Maps to mobiles

Vodafone is to partner with Google to provide a version of Google Maps for users of its mobile phones.

Vodafone said it will, in conjunction with Google Maps, provide easy-to-use maps and local listings, as well as local search and navigation capabilities.

by Graham Charlton 13 February 2007 13:09pm 1 comment

Virgin to launch 'iTunes for PC games'

Virgin chairman Richard Branson yesterday announced plans for an iTunes style service for downloading PC games, to be introduced later this year.

The service, which will be called A World of My Own (AWOMO), is a joint project between Virgin Games and Game Domain International.

by Graham Charlton 13 February 2007 12:13pm 0 comments

MyTravel merges with Thomas Cook

Thomas Cook has bought package holiday firm MyTravel, creating the second largest package holiday firm in Europe, with combined annual revenues of £8bn.

The travel group, which will be based in the UK, will be 52% owned by KarstadtQuelle, the German retailer that owns Thomas Cook, and will trade under that name.

by Graham Charlton 12 February 2007 17:57pm 0 comments

Spannerworks and iCrossing - search sector in good shape

Some early thoughts from me on our deal with iCrossing.

by Arjo Ghosh 12 February 2007 13:50pm 0 comments

MySpace to test video filtering

MySpace is experimenting with a content-filtering system in a bid to prevent the site's members from uploading videos containing copyrighted material.

News Corp's popular social network will use technology from Audible Magic, which examines the audio tracks of video clips to create a unique signature.

by Graham Charlton 12 February 2007 13:46pm 0 comments

Five things you didn’t know the internet could do

Opinion piece by Simon Carbery and Nicholine Hayward.

If you have the right tools and you know where to look, the internet is a mine of useful information about your market, your customers, your reputation and your future. From search engines to social media, there’s a wealth of intelligence out there.

Now, at last, the internet and the priceless data it provides is being put to work to deliver meaningful and measurable performance improvements across a wide range of business activities...

by Guest Author 12 February 2007 13:21pm 0 comments

Fake product reviewers to face court?

Posting phoney reviews on sites such as Amazon and Tripadvisor could soon land you in court, according to this article in The Times over the weekend.

The paper says firms could be ‘named and shamed’ or even prosecuted when a European directive banning them from "falsely representing oneself as a consumer" comes into force in the UK at the end of this year.

by Richard Maven 12 February 2007 12:01pm 2 comments

Yahoo! launches mobile ad platform globally

Yahoo! has extended its mobile display advertising system to 18 countries outside the US, as well as announcing a number of deals with advertisers to target mobile web users.

The company said brands including Hilton's Embassy Suites, Intel, Nissan, Pepsi and Singapore Airlines had committed to buying ads on its mobile internet service.

by Richard Maven 12 February 2007 11:33am 0 comments

US digital agency iCrossing buys Spannerworks

Spannerworks, a leading UK search marketing agency, has been acquired by the US digital agency iCrossing in a deal worth “well in excess” of £10 million, the Spannerworks CEO has told E-consultancy in his first interview about the deal.

by Linus Gregoriadis 12 February 2007 08:00am 0 comments