Digital Marketing Blog
A product listing that appeared and was hastily removed from Apple's UK website has whet observers' appetites for a forthcoming hike in processor speeds.
Searches for Mac Pro machines on the Apple Store on Monday revealed a listing stating: "Now quad-core or 8-core processing power".
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by Robert Andrews
15 March 2007 11:21am
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Online fraud figures released yesterday by APACS, the UK payments association, show a 44% rise in online banking fraud last year.
Offline credit card fraud at UK retailers fell by 47% to a total of £72.1m, from 2005's figure of £135.9m, thanks largely to the introduction of chip and pin.
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by Graham Charlton
15 March 2007 11:00am
1 comment
Web stats auditor comScore has introduced a new 'visits' metric to augment its 'page views' tracking after conceding its previous system unfairly represented Yahoo!
Yahoo! protested in December after comScore data placed it behind MySpace for pages viewed. Yahoo!'s increasing use of AJAX means users create fewer page views because tasks can be completed without reloading pages.
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by Robert Andrews
15 March 2007 09:41am
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AOL
has pulled out of its $900m takeover bid for
TradeDoubler
after failing to gain the necessary level of support from the affiliate marketing group’s shareholders.
The internet group’s offer, made in January, relied on it gaining at least 90% of TradeDoubler’s equity, but was rejected by investors representing around 20% of the Swedish company’s capital. The approval deadline passed on March 14.
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by Richard Maven
15 March 2007 09:27am
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A new web radio service called Slacker has launched in beta today. When it unveils its associated music player later this year, it will aim to make internet radio portable and even compete with the mighty iPod.
Slacker has bagged $13.5m (£7m) in funding from Sevin Rosen, Austin Ventures and Mission Ventures, and its team includes Dennis Mudd, who was previously CEO at Musicmatch.
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by Graham Charlton
14 March 2007 17:03pm
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Microsoft has performed a clean-up of dodgy domains in the UK, taking action against several companies it says have earned illegal PPC revenues by registering URLs with misspelled variations of its brands.
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by Richard Maven
14 March 2007 16:54pm
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The organisers behind this year's Red Nose Day have launched the charity's biggest ever assault designed to engage and communicate using social media tools.
Comic Relief is running promotions on Bebo for a "Big Bebo Takeover", encouraging users to design a red homepage for the social networking site this coming Friday.
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by Robert Andrews
14 March 2007 16:53pm
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BJ Fogg directs research and design at Stanford University's
Persuasive Technology Lab
, and is pretty much The Don of captology - the study of how computers can be used to influence people's behaviour.
We asked him a few questions about how internet marketers could be using persuasion techniques more effectively, as well as some of the more scary implications for individual web users.
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by Richard Maven
14 March 2007 15:08pm
3 comments
Around 700 marketers have now taken part in an online Search Engine Marketing survey carried out by E-consultancy in association with search agency Neutralize (*\*).
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by Linus Gregoriadis
14 March 2007 11:19am
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Viacom has sued Google for $1bn (£517m) over what it claims is "massive intentional copyright infringement" on YouTube and has asked for an injunction to stop any more of its videos being uploaded to the site.
This is the first major lawsuit to be filed against Google since its acquisition of YouTube, although it was not entirely unexpected.
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by Graham Charlton
14 March 2007 08:49am
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