Digital Marketing Blog

BBC in talks with Google over content deal

Reports suggest that the BBC is negotiating with Google over a deal which would see the corporation's content being shown on Google Video and YouTube.

It is believed that the BBC is interested in promoting its programming via YouTube and Google Video, in a deal similar to those with major US broadcasters, including CBS, where content is promoted on the video sharing sites via branded channels.

by Graham Charlton 24 January 2007 11:33am 0 comments

Copycat Coke settles ninja kitten claim

Unsigned British band 7 Seconds Of Love has reached an out-of-court settlement with Coca-Cola over the soft drinks giant's use of their material in a TV commercial.

An advert for Coca Cola, shown in Argentina, borrowed liberally from the music and video for the band's song Ninja, from 2005, which featured kittens in ninja outfits bouncing up and down.

by Graham Charlton 23 January 2007 15:45pm 0 comments

Q&A: Snipperoo’s Ivan Pope on brand widgets

Ivan Pope is the CEO of Snipperoo, based in Brighton. Launched last year, it aggregates widgets for end-users to place in their blogs, social networking pages and other websites. It is also planning to launch an API which it hopes will ease the large-scale distribution of widgets for content producers.

With some expecting 2007 to be the 'Year of the Widget', we asked Ivan what online retailers and advertisers can do to get in on the act.

by Richard Maven 23 January 2007 13:06pm 0 comments

2007: The Year of the Customer?

A number of reports have declared that 2007 is ‘the year of the customer’. For many it is because every year is the year of the customer. For others, it is because they are jumping on the latest fad.

Being customer focused is a challenge, but many have succeeded. In the blog post I'll reveal ten lessons from companies that have achieved award winning Service Excellence.

by David Jackson 23 January 2007 11:26am 0 comments

Affiliate Census - Lessons for Merchants

The UK Affiliate Census Report, published this week by E-consultancy in association with Affiliate Program Advice, contains all sorts of information which we hope will be of great interest to the affiliate community.

by Linus Gregoriadis 23 January 2007 09:26am 3 comments

The split in companies' attitudes to social media

Another week goes by and another study is released which highlights the strength of social media.

Last week, a survey by Ann Majchrzak, Christian Wagner and Dave Yates illustrated that corporate internal wikis really make a difference within an organisation. It can be accessed here, and a take on it is provided by Hemma of Headshift.

by Justin Patten 22 January 2007 14:28pm 0 comments

Online gambling shares drop after US investigation

A demand from the US Department of Justice for financial institutions in the UK and other European countries to hand over data connected with online gambling has hit shares in betting firms today.

Shares in the world’s biggest online gaming group, PartyGaming, fell 9.8%, Sportingbet shares dropped by 3.4% and 888.com’s share price fell by 3.5%.

by Graham Charlton 22 January 2007 14:17pm 0 comments

Swedish bank loses $1.1m to online fraud

In what is reported to be the biggest ever online 'heist', Swedish bank Nordea has lost up to $1.1 million (£570,000) to Russian organised criminal using a 'tailor made' Trojan.

Up to 250 of the bank's customers were duped by an email which purported to come from the bank, encouraging Nordea's customers to download a piece of anti-spam software.

by Graham Charlton 22 January 2007 12:02pm 0 comments

Why the real value of Web 2.0 for marketers is in mash-ups

A lot of talk about Web 2.0 is focusing on the brilliance of AJAX. While AJAX looks good on a website and provides sexy functionality, the real value in Web 2.0 for the marketer is in mash ups. I’ve got a story to prove it.

by Bertie Stevenson 22 January 2007 09:17am 0 comments

The benefits of a relaxed blogging policy

One of the main fears of corporate blogging is the risk to reputation and the damage that employee bloggers can do to their own company.

If a firm does choose to allow employees to blog in work time, it is my experience that many legal and HR advisors advocate having a restrictive and detailed blogging policy to protect the firm.

A danger with this approach is that if you set up such a blogging policy, it will become so tight that no employee would dare to blog...

by Justin Patten 19 January 2007 16:12pm 3 comments