Digital Marketing Blog
A Texan inventor has launched an audacious court case against TV-shifting hardware maker Sling Media, claiming a patent infringement.
Stuart Mershon claims the Slingbox, which uses the internet to rebroadcast TV content from a user's lounge to a PC or mobile phone anywhere in the world, infringes on a system he invented to transmit home audio signals to a remote speaker over wireless telephone networks.
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by Robert Andrews
19 February 2007 11:26am
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Research by online shopping comparison service uSwitch has predicted that online retail will almost quadruple by 2020.
The web currently accounts for around 10% of total UK retail sales, with sales over the Christmas period reaching £3.7bn, a 50% increase on 2005. The report predicts that 15% of UK retail sales this year will be online.
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by Graham Charlton
19 February 2007 11:22am
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Google has expanded its empire into the in-game ad market, with the acquisition of Adscape for $23m (£11.8m).
Adscape's technology allows advertisers to place ads within games, as well as giving marketers the ability to measure ad performance.
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by Graham Charlton
16 February 2007 11:19am
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Tripadvisor has confirmed it is planning to syndicate content to other websites in a bid to expand its already massive online community.
The site, which houses over 5m reviews of destinations and hotels, said it has received numerous approaches from travel companies about content licensing deals.
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by Richard Maven
15 February 2007 16:28pm
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BT has struck a deal with Universal Music Group for the group's music videos to be made available on BT Vision's on demand service.
This follows recent content deals with companies like Sony BMG and Warner Brothers, which have helped BT to build up a catalogue of music, film and TV programming for its new TV service.
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by Graham Charlton
15 February 2007 15:23pm
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Steve Rubel at Micro Persuasion has an interesting article where he speculates what will replace the page view metric, which he believes will be dead by 2010.
Page view or page impression figures are easy to manipulate and don’t give a true measure of a site’s popularity. For instance, merely splitting content over several pages can falsely inflate a site’s figures.
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by Graham Charlton
15 February 2007 13:15pm
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Former Skype VP of marketing and Video Island founder Saul Klein has joined Index Ventures to help the VC firm’s hunt for new web investments.
The London-based company has just announced the closure of a EU350m fund – its fourth - to focus on European firms in IT, life sciences and clean tech.
Klein, who will be based in Index’s London office, will help spend the new cashpile as well as working on Index’s existing portfolio, which includes the likes of Betfair, Netvibes and Last.fm.
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by Richard Maven
15 February 2007 11:18am
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Pheedo, an RSS ad network, has announced the launch of its FeedPowered ad platform, which enables marketers to use text and video RSS content within ad widgets.
FeedPowered ads are on-site advertisements which can present updated text, video or audio from any RSS feed.
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by Graham Charlton
14 February 2007 12:19pm
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Online gambling firm 888 Holdings Plc has posted a 7% rise in profits for 2006, despite the loss of business which resulted from the recent US ban on online gambling.
888 Holdings lost just over half its sales and was forced to cut 25% of its workforce after shutting down its US operations when Congress banned internet gambling.
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by Graham Charlton
14 February 2007 12:17pm
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Banks are planning to issue their customers with handheld credit card readers under a new pilot scheme to combat online fraud.
The project is being pioneered by APACS, the UK payments association, to give customers greater protection when shopping on the internet or the phone.
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by Graham Charlton
14 February 2007 10:38am
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