Digital Marketing Blog

UK portals to launch promotional network

Several UK portals have formed a partnership to act as a distribution channel for large-scale voucher and discount campaigns.

The CouponNET service, created by online vouchering company Couponstar, will see it hosting ‘voucher galleries’ on third party sites and effectively creating a UK affiliate network focusing purely on freebies and discounts.

by Richard Maven 03 January 2007 12:09pm 0 comments

New Year: New Customer Management?

First, a Happy New Year to the E-consultancy community. I was delighted to be asked by E-consultancy to write a blog about customer management. I am a passionate believer in providing customers with a great experience and, like many people, the start of a New Year is a good time for looking forward. I want to use my first blog here to kick off a discussion, so here’s a starter for ten.

2006 was the year when Web 2.0 generated a following in the business community. I think 2007 will be the year when it really starts to change how those companies think about managing their customers.

by David Jackson 03 January 2007 09:48am 2 comments

Mobile users 'annoyed' by text ads

Mobile marketers have been warned they must ditch intrusive SMS ads in favour of text-message coupons, quiet banner ads and ad-supported widgets if their straight-to-phone messages are to succeed.

A report published by technology research firm Forrester after Christmas found that 79% of mobile users surveyed are "annoyed" by the prospect of receiving advertising on their handset.

by Robert Andrews 02 January 2007 17:36pm 0 comments

Q&A: Synature’s John Woods on attitudinal matching

John Woods is the CEO of Synature, a UK firm developing ‘attitudinal matching’ solutions for etailers and portals.

Like a cleverer version of Amazon-style book suggestions, its technology offers a social search tool for internet shoppers to find products that similarly-minded people recommend. Companies can also use it to segment their customer bases and target users with personalised content and advertising.

We spoke to John about a new partnership Synature has formed with MyTravel to provide holiday ideas to its customers, and to ask him a bit more about the technology.

by Richard Maven 02 January 2007 12:23pm 0 comments

Boo.com fails to relaunch (again)

Last year saw some glitz and glamour return to the industry (the E-consultancy boat trip , for example), but where was the much-anticipated re-launch of infamous etailer Boo.com ?

by Richard Maven 02 January 2007 12:19pm 1 comment

Behavioural targeting key to more brand advertising

The web’s success as a direct response medium has made its failure to attract brand advertising even more apparent. However, as the main hurdles are overcome all of that could change for Web 2.0 enabled sites in 2007.

by Paul Cook 02 January 2007 11:43am 0 comments

Blowing away the CPA myth

As firms start to understand more about how customers interact with their advertising, Andrew Hood foresees a need for a more robust way to allocate payments between different elements of marketing campaigns.

by Guest Author 02 January 2007 11:34am 0 comments

An internet Christmas round-up...

Happy New Year from everyone at E-consultancy. We’ve picked out a few interesting stories that came out over the holiday season, in case you missed them…

by Richard Maven 02 January 2007 11:02am 0 comments

Interview with Gil Penchina of Wikia

The founders of Wikia have announced a new site allowing anyone to create their own online news and opinion zines.

OpenServing came into being after Wikia purchased community sports news site ArmchairGM. Robert Andrews sat down with Wikia CEO Gil Penchina at the Le Web 3 conference in Paris in December to discuss the latest in user-generated content.

by Robert Andrews 20 December 2006 11:32am 0 comments