Digital Marketing Blog
Despite a raft of headlines about its potential as a shopping environment in recent months, Second Life creator Linden Labs has conceded that few of its resident stores are yet making fortunes in the virtual world.
"Most of the brands that have come in have not created a strong enough presence to create a significant business for them at this moment in time," Linden Labs marketing director Glenn Fisher told the Le Web 3 conference in Paris this afternoon.
, the commercial offshoot of Wikipedia, has launched a range of free tools for bloggers and publishers that want to build collaborative features into their sites.
The service, called OpenServing, will offer free software, content and hosting to its subscribers, who can also keep all of the advertising revenues they generate from the apps they develop.
It seems that, when they came to designing an IE7 promo page, Google couldn't be bothered to start from scratch, and produced a page that looks remarkably similar to Yahoo's.
Both Yahoo and Google have produced personalized versions of the new Internet Explorer 7 browser – Matthew Ingram has the screenshots.
Business social networking service OpenBC, a Teutonic version of LinkedIn, has announced that it has raised €35.7 million in an IPO. Its market cap is about €157 million.
OpenBC, which is rebranding as Xing, has around 1.5 million members, and was able to boost its revenues year-on-year from €1.6 million to just under €6 million at the end of the last fiscal year.
Nestoria is a property-focused vertical search engine based in the UK, founded by former engineers at Yahoo.
I talked to co-founder Ed Freyfogle to find out more about the site, the challenges of starting up in the UK and APIs...
A candidate in the French presidential race has proposed a social "revolution" founded on free, open source software.
Francois Bayrou, leader of the centrist Union for French Democracy (UDF), spoke of his appreciation for wikis and said he wants to create "a society based on shared culture, science and knowledge".
-owned indie music station
is preparing to launch an interactive online radio player which will allow listeners to build personalised playlists from its music library.
Mi-Xfm, as it is called, will feature four different music genres; Chill, Loud, X-list and Hits; and will be sponsored by Microsoft’s Xbox 360.
The American Express Retail Monitor has found that, as shoppers become more clued up about the products they are buying, retailers have realised the importance of providing product information.
The survey found that 85% of retailers view the provision of product information as a key factor in attracting the kind of consumers who now demand comprehensive product information before making a purchase.
All of which sounds a lot like common sense, yet we all know that many etail sites still fail in this area.
Israeli vice premier
has told a gathering of internet entrepreneurs they can help bring peace to the Middle East using capitalism and innovation.
The comparison engines sector has enjoyed strong growth in recent years, buoyed by sharp increases in the number of web users and the level of online researching before purchase.
However, to maintain their level of progress, it is clear that shopping comparison sites are facing major challenges to keep both consumers and merchants happy.