Digital Marketing Blog
Yahoo! has announced a major re-organisation of its management in a bid to simplify its structure and take on Google.
After the company’s dissapointing performance this year, as well as the leaked ‘peanut butter’ memo last month, the news doesn't come as a big shock. But many in the blogosphere are surprised that under-fire CEO Terry Semel has retained his position.
Google has allowed a case against a click-fraudster to be dismissed, amid speculation that the search engine giant was reluctant to open up its click fraud procedures for public scrutiny.
The charges against Michael Anthony Bradley, who attempted to extort $150,000 from the company by threatening to generate millions of false clicks through his 'Google Clique' software, were dropped on November 22.
From January 2007, unique users will replace page impressions as ABC Electronic's mandatory measurement metric, according to a new ruling from JICWEBS.
Page impressions are easy to manipulate and don’t necessarily give a true idea of a site’s popularity. For example, figures can be manipulated by splitting content over several pages, forcing the visitor to read a number of pages per story. Some of the biggest online publishers do this.
CNBC yesterday unveiled its all new website, after ending its five-year licensing agreement with MSN Money. The site has many new features, with a range of video clips and market updates.
The site features a the usual array of video clips, including market news to extended interviews with business leaders. CNBC.com will show up to eight hours of live video each day, and already has around 15,000 videos for on-demand use.
Fearful of damaging their reputations and denting consumer confidence, online banks are hiding the true extent of online fraud, according to a senior police officer.
The Guardian reports that Detective Superintendent Russell Day told an all-party parliamentary group investigating online fraud that banks are failing to report instances of phishing and other forms of swinish behaviour.
China’s biggest search engine, Baidu, has announced that it will launch in Japan early next year.
China has an estimated 125 million internet users, and Baidu.com currently has a 62% share of the Chinese search engine market, up 15% from 2005. Google has the second largest share on 25%, falling 8% since last year.
Congratulations to Jason Calacanis who is now entrepreneur-in-action for the mighty Sequoia Capital.
Calacanis looks all set to help Sequoia review, invest and develop new startups. He is also likely to be working on his own Next Big Thing over the coming months – watch this space.
is the CEO of San Francisco-based
- in our opinion, one of the best vertical search engines that we've seen.
Focusing on the US real estate market, the site indexes data from major brokers and agencies and displays it alongside other information such as area guides and heat maps.
We caught up with the ex-lastminute.com man when he was over in Oxford earlier this month….
The internet will account for a fifth of all UK advertising revenue by 2009, and will almost match the amount spent on TV advertising, according to figures from ZenithOptimedia.
The group's Advertising Expenditure Forecast reveals that the UK has the world’s highest proportion of online ad revenues, at 13.5%. This is attributed to the strength of the BBC.
A UK media company has launched what it calls the ‘first intelligent online video search site’.
Coull.tv allows users to search for specific moments within videos, click on and interact with moving objects while the video is playing, as well as adding tags and comments.