Digital Marketing Blog

Security concerns cost etailers £2bn

Security concerns are proving a major barrier to the growth of e-commerce, according to a study by Gartner.

Gartner estimates that online sales to the value of $2bn were lost in 2006 because of concerns about malware and the theft of personal and credit card information.

by Graham Charlton 01 December 2006 12:09pm 0 comments

Science is key to email marketing success

In the past few years the travel industry has formed such a close relationship with the internet that travel web sites became the equivalent to operators shop fronts.

They achieved this by keeping pace with the high speed world of e-commerce and offering customers the possibility of booking their travel with just a click of their mouse. The industry adapted to the internet business model very quickly and is now reaping the returns from this.

by Guest Author 01 December 2006 11:38am 0 comments

Downloads to lift music industry, says Verdict

A new report from Verdict Research predicts that the download market will grow from £112m to almost £500m by 2011.

by Graham Charlton 30 November 2006 16:17pm 1 comment

Is the web as important to internet users as the real world?

For some internet users, online communities are so important in their lives that they value their online experiences as much as the real world.

The 2007 Digital Future Project’s survey reveals that 43% of online social network members ‘feel as strongly’ about their virtual communities as their real lives.

by Graham Charlton 30 November 2006 16:08pm 0 comments

Europeans spend over 11 hours per week online

It seems that internet usage across Europe is continuing to rise, with a European Interactive Advertising Association survey revealing that time spent on the internet has increased since last year.

The EIAA Mediascope Survey interviewed over 7,000 people in 10 mainly Western European countries. As well as time spent online, the report revealed an increase in broadband use and the rise of social networks.

by Graham Charlton 30 November 2006 13:17pm 0 comments

Sling Media to form interactive division

Sling Media has hired two former MTV Networks executives to launch interactive services for users of its place-shifting devices, according to various media reports.

by Richard Maven 30 November 2006 12:22pm 0 comments

Kicking your Google addiction – how NOT to rely on Google paid search marketing

At a recent conference of big retailers in the US, Google paid search marketing was described as ‘crack cocaine’. Highly addictive, but dangerous and destructive in the long term, and something you should wean yourself off.

So what about the UK? Are site owners also wanting to kick their Google habit? And if so, how can they?

by Ashley Friedlein 29 November 2006 21:36pm 4 comments

Press watchdog demands blogging code

Press Complaints Commission director Tim Toumlin has called for a voluntary code of practice to be introduced for bloggers, according to a report on the BBC website .

by Richard Maven 29 November 2006 17:45pm 0 comments

Why is Google Adwords ignoring our landing pages?

Yesterday we spotted a big problem with our Google Adwords ads, after noticing that Google is ignoring our choice of landing page. Instead, it redirects people to our homepage.

Why is this happening? And is it happening to your ads? Read on to find out...

by Chris Lake 29 November 2006 17:23pm 5 comments

Clever mystery shopper programme format could boost sales

I recently participated in Selfridges' mystery shopper programme, run by ABA Research. The deal is - and it's a crafty one - Selfridges runs its mystery programme in such a way that typical cost-to-business-research is actually a boost to sales.

I originally came across the programme when trying to find a product online. It was a no-brainer to apply, as I'd be shopping there anyway.

by Jos Merideth 29 November 2006 16:47pm 3 comments