Digital Marketing Blog

More tips on writing marketing headlines

If you've used up your list of catchy headline templates, here are a few more ideas from Brian Clark at copyblogger.com ...

by Graham Charlton 21 November 2006 12:31pm 0 comments

Pink is the new black, search stats say

Pink technologies for girl gadget lovers are set to be hot-ticket gift items this Christmas, dominating a growing number of consumers' web searches for the colour.

Online marketing tracker Hitwise UK found mobile phones, games machines and handheld consoles were amongst the most searched-for pink products in November, with the pink version of LG's newly colourful range of Chocolate phones leading the pack.

by Robert Andrews 21 November 2006 12:22pm 0 comments

Wordpress takes on Six Apart with new edition

Automattic, the company behind Wordpress, has announced a partnership with RSS platform provider KnowNow to extend its publishing tools to the enterprise market.

Through the deal, the two companies have developed KnowNow WordPress Enterprise Edition, a blog platform for businesses which will be in direct competition with Six Apart’s Movable Type.

by Graham Charlton 21 November 2006 12:18pm 0 comments

Yahoo signs ad-sharing deal with US newspaper groups

Yahoo has signed a deal with US newspaper groups in which they will share online advertising, content and technology.

In return for Yahoo publishing local classified ads on its network of sites, the newspapers will supply local news content. This deal should boost Yahoo’s local reach while providing local papers with national exposure for their classifieds.

by Graham Charlton 20 November 2006 14:53pm 0 comments

AGLOCO – AllAdvantage team launches new(ish) business

AGLOCO is a new startup from the founders of AllAdvantage, a site PC World placed at number five in its list of ’25 worst web sites’.

By all appearances, AGLOCO is essentially AllAdvantage 2.0, as the idea behind it seems to be exactly the same – users are paid to surf the net as long as they subject themselves to watching all manner of advertising.

We didn't care much for that business model first time around, but is AGLOCO a different beast?

by Graham Charlton 20 November 2006 13:59pm 3 comments

Online sales will rise by 40% in 2007 - IMRG

The IMRG has predicted that the UK online sales boom will continue through Christmas into next year, with the internet driving sales of up to £42 billion in 2007, up from about £30 billion this year.

The prediction comes in the wake of the biggest ever month for online retail sales. A record £2.7 billion was spent online last month by UK shoppers, beating the record set last December.

by Graham Charlton 20 November 2006 11:13am 0 comments

MySpace sued for copyright by Universal

Universal Music has launched a legal challenge against MySpace, the first time Rupert Murdoch’s social network site has been challenged for copyright infringement.

Universal is suing MySpace for unauthorised use of the music and music videos of its artists, citing the availability on the site of material from Jay-Z’s as yet unreleased album as an example of this.

by Graham Charlton 20 November 2006 11:05am 0 comments

Yahoo internal memo calls for major shake up

According to a leaked internal memo written last month by senior vice president Brad Garlinghouse, Yahoo is in serious need of major organisational changes.

In the memo, published by the Wall Street Journal, Garlinghouse argues that Yahoo suffers from a lack of consistent leadership, business focus and a 'single cohesive strategy'. A Yahoo spokesman has confirmed the document’s authenticity.

by Graham Charlton 20 November 2006 10:54am 0 comments

Yahoo buys online contests site Bix.com

Yahoo has announced the acquisition of Bix.com, a site which allows users to compete in online karaoke contests, and rate each other’s videos and photos.

Incredibly, Bix.com only launched in August, though in those three months it has acquired over 1 million users. The site allows companies to sponsor and give out prizes in its contests and competitions.

by Graham Charlton 17 November 2006 17:06pm 0 comments

London-based 3i invests in women's social network startup

Real Girls Media Network has secured VC funding of $6 million from 3i and WaldenVC for a series of three female-orientated sites which will launch next year.

The RGM network’s sites will allow women to submit articles, product reviews and related photos using an online publishing system developed for the site and intended to streamline the editorial process.

by Graham Charlton 17 November 2006 14:25pm 1 comment