Digital Marketing Blog

Email Q&A's From The Floor At ECMOD

Last week, I moderated an interactive seminar on email marketing at ECMOD, the home shopping and catalogue event. At the end of each session, we discussed the presentations and the attendees asked any questions they had on email marketing.

by Henry Hyder-Smith 02 November 2006 11:38am 0 comments

Utube sues YouTube, seeking pay-out

An American tubes and pipes manufacturer whose website is registered at utube.com is suing YouTube after being deluged with traffic from millions of users mistakenly seeking the video sharing network.

Universal Tube and Rollform Equipment Corporation said the cost of hosting utube.com had skyrocketed in the last couple of months thanks to the word-of-mouth popularity of youtube.com.

by Robert Andrews 02 November 2006 11:36am 0 comments

Multi-channel firms ignore Online Customer Experience at their peril

Many organisations deserve credit for taking Customer experience seriously but what is not so apparent is how widely the quality of online engagement is being properly understood and digested.

by Linus Gregoriadis 02 November 2006 11:26am 0 comments

Users turned off by in-stream video ads

More than four in five users find in-stream ads on web video clips “annoying”, according to a study by Forrester Research.

by Richard Maven 02 November 2006 11:10am 0 comments

Google to surpass Channel 4 in UK ad revenue

Channel 4 has issued a warning that Google is set to overtake them in terms of advertising revenue this year.

The search engine is set to earn £900 million in advertising revenues for the UK market, which will top the predicted Channel 4 figure of around £800 million.

by Graham Charlton 02 November 2006 10:03am 0 comments

Pay-as-you-go VISA voucher to lure wary shoppers online

A new pay-as-you-go Visa voucher for online shopping has been released today, in an attempt to get more people shopping online.

Figures from the 3V Transaction Services ‘online shopper’ study reveal that around a fifth of people want to shop online but are reluctant to do so, and that over 9 million people in the UK are left behind by the online shopping boom.

by Graham Charlton 01 November 2006 13:46pm 3 comments

New search engine to focus on people

VentureBeat reports that a Silicon Valley-based search engine is planning to launch by the end of the year, focusing solely on people.

Spock, as it is called, is currently conducting private beta trials, and apparently will have 100m people profiled on its database by the time it goes live.

by Richard Maven 01 November 2006 08:01am 1 comment

Tesco to move into online clothes sales

Tesco reportedly plans to begin selling clothes over the internet next year via its non-food etailer, Tesco Direct.

by Richard Maven 01 November 2006 07:29am 0 comments

Reddit acquired by Condé Nast, to join Wired Digital

Social media site Reddit has been bought by Wired publisher Condé Nast for an undisclosed sum, with TechCrunch again breaking the rumour. Reddit has itself just confirmed the news.

Reddit, which enables users to suggest and rank stories, is a user-generated news aggregator, with stories rising to the top based on popularity, rather like competitor Digg.

by Richard Maven 31 October 2006 17:50pm 0 comments

Email marketers must look beyond CTR and open rates

A key takeaway from E-consultancy's Email Marketing Roundtable last week was the growing need for marketers to look beyond traditional email success metrics when looking at their email strategy.

by Linus Gregoriadis 31 October 2006 17:45pm 0 comments