Digital Marketing Blog

E-consultancy continuing to reach a global audience...

It is good to see E-consultancy is continuing to reach a global audience. Our user base is predominantly from the UK and US, yet our editor Chris stumbled upon a blog post in what he thought was Portuguese, referencing something we’d previously published on corporate blogging.

by Lucia Mastromauro 07 November 2006 13:35pm 0 comments

Blog growth dips as Technorati tackles splog problem

Technorati’s latest State of the Blogosphere report shows continuing growth in the number of active blogs, with over 57 million blogs currently being tracked.

However, growth in blog numbers has slowed slightly since the last quarter, something Technorati put down to more effective measures at limiting the number of spam blogs (aka 'splogs') listed. This is a good thing.

Let's dip into the figures...

by Graham Charlton 07 November 2006 11:56am 0 comments

Jeff Bezos talks about Amazon Web Services

Amazon's CEO wants to help you run your business, using the same technologies and operations that power Amazon.com.

In a great interview with Business Week, Jeff Bezos talks about the new services Amazon is offering to third party developers, providing computing power with its Amazon Elastic Compute Cloud, and its hosted storage service, Amazon S3.

Some snippets after the jump...

by Graham Charlton 07 November 2006 10:58am 0 comments

Berners-Lee, bloggers, bad things and Big Media

The Shredder was shocked to read recent comments from Tim Berners-Lee, the Godfather of the internet, who questioned the authenticity of blogging and of people’s behaviour online. “Bad things” might happen, says TB-L.

by The Shredder 06 November 2006 18:59pm 1 comment

Web startup DropSend offers itself for sale

Who wants to buy a web app? Ryan Carson has sent us the inside track on DropSend, which is looking for a new home.

The DropSend app was launched about a year ago and allows users to email large files. It stores files on a local server and provides a ‘download’ link for the recipient.

DropSend was built for less than £30,000 over an eight-month period and is profitable, but Ryan is now looking to focus on newer projects.

by Chris Lake 06 November 2006 15:16pm 0 comments

Recruiters face new challenges with their search marketing strategy

A couple of weeks back I attended an Onrec Conference titled – ‘Recruitment Advertising is Moving Online’. As we all know online ad spend is increasing year on year and is quickly 'stealing' spend away from the more established offline channels.

However, in this mad rush marketers must keep a clear head and not lose sight of the new challenges they face in the Web 2.0 era.

by Damon Lightley 06 November 2006 14:41pm 0 comments

AdBrite to introduce new advertising auction format

Web start-up AdBrite will be offering a new auction system for online brand advertising in a bid to steal some of the market from bigger players.

The new auction system, AdBrite 2.0, will see the company selling advertising space across its network of 28,000 sites to the highest bidder, while allowing smaller advertisers and websites to get into the display ad market.

by Graham Charlton 06 November 2006 14:13pm 2 comments

Online video ad market will grow to $3 bn in 2010

Online video advertising is seeing rapid growth at the moment, with spending increasing by 83% from last year, according to eMarketer.

US online video ad spending will reach $410 million this year, compared with around $74 million in 2005, says the US-based firm. Spending is predicted to rise to almost $3 billion by 2010.

by Graham Charlton 06 November 2006 13:59pm 1 comment

Blogging for business - round up

As promised at our recent Blogging For Business conference, here is my first E-consultancy blog post. I’ve been set up as a blogger on our system for three months, so why haven’t I blogged before?

Well when I looked at Debbie Weil's list of reasons people give not to blog I had used nearly every one. No time, nothing to say etc. The real reason it simple – it’s just harder than it sounds. You can't make someone blog who doesn't want to.

by Craig Hanna 06 November 2006 11:59am 1 comment

Customers punish offline stores for bad online experiences

Research in the US has revealed the extent to which frustrated online shoppers hold grudges against online retailers and their physical counterparts.

The research, by US internet performance tracking company Gomez, reveals that 65% of online shoppers would stop or reconsider shopping at a company’s physical store if they had a poor online experience.

by Graham Charlton 06 November 2006 11:53am 1 comment