Digital Marketing Blog

Google trials newspaper ad system

Google is planning another foray into the offline advertising market by extending its AdWords system to print media.

The search giant has invited 100 advertisers to test out the Print Ads service, which will initially broker space in newspapers in the US.

by Richard Maven 06 November 2006 10:25am 0 comments

Asda embarks on online sales drive

Asda, the UK’s second largest supermarket chain, is to massively expand its etailing capacity after admitting it underestimated demand for online shopping.

The Wal-Mart-owned group wants to regain ground on arch-rival Tesco, which dominates the online grocery space.

by Richard Maven 06 November 2006 09:43am 0 comments

Mobile video entrant aims to rock US vote

First-time voters at next week's US mid-term elections are being urged to become election observers for the day by posting video from poll scenes to the web using mobile phones.

With over 500 seats being contested across the country, youth social action movement YouthNoise has partnered with new video sharing website Veeker to solicit "veeks", or "video peeks", via email over MMS from polling stations, rallies, protests and parties.

by Robert Andrews 03 November 2006 17:11pm 0 comments

Greenpeace delivers campaign message by moblog

Greenpeace protesters gave web users a bird's eye view of their latest online communications campaign when they used a moblog to capture an effort to shut down a power station in Oxfordshire.

Environmental campaigners stopped the flow of coal into the facility at Didcot before dawn on Thursday, then scaled a 600ft chimney in protest against the use of coal-fired stations.

by Robert Andrews 03 November 2006 17:11pm 0 comments

Measuring Web 2.0 – The death of the page impression

Advances in interface design associated with Web 2.0 will make the page impression even less meaningful than it already is. The time has come for internet to be measured more like broadcast media than press.

by Paul Cook 03 November 2006 17:01pm 1 comment

Search startup uses blog readers to develop website

MojoPages, a new social search venture, has adopted a documentary-style videoblog to build buzz around its forthcoming launch, while engaging users even before a beta website has launched, to help with aspects such as design and usability.

The website, which will rank businesses in line with user ratings, aims to improve on standard directory-style services such as Yellow Pages.

by Chris Lake 03 November 2006 14:21pm 0 comments

MySpace founder files lawsuit, accuses News Corp of 'evil behaviour'

MySpace founder Brad Greenspan isn't too happy with the censorship creeping into the social networking behemoth, so he has decided to take the matter to the US courts.

Greenspan’s lawsuit accuses the company of censoring users of the world's most popular social networking site by barring references to competing websites, including his own.

by Graham Charlton 03 November 2006 13:27pm 3 comments

BSkyB subscriber numbers up, broadband on track

BSkyB today announced a strong rise in subscribers to its pay-TV services, though profits have been hit by the cost of launching a new broadband service.

The company had its best Q1 performance in three years, adding 82,000 digital satellite customers up to September 30th. BSkyB now has 8.25 million subscribers in total.

by Graham Charlton 03 November 2006 12:42pm 2 comments

Startup provides better search for BBC video clips

Former head of BBC News Online Bob Eggington has launched a video search engine called searchbbcvideo.com to allow users to scour the BBC archives for clips.

The company claims that the new site it does a better job of finding BBC videos than the corporation’s own online search tools.

by Chris Lake 03 November 2006 12:31pm 3 comments

Audible’s losses grow, rolls out new marketing plans

Podcasting company Audible has reported widening losses in Q3, despite turning a profit at its UK subsidiary and seeing growth in subscribers.

by Richard Maven 03 November 2006 11:28am 0 comments