Digital Marketing Blog
First-time voters at next week's US mid-term elections are being urged to become election observers for the day by posting video from poll scenes to the web using mobile phones.
With over 500 seats being contested across the country, youth social action movement YouthNoise has partnered with new video sharing website Veeker to solicit "veeks", or "video peeks", via email over MMS from polling stations, rallies, protests and parties.
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by Robert Andrews
03 November 2006 17:11pm
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Greenpeace protesters gave web users a bird's eye view of their latest online communications campaign when they used a moblog to capture an effort to shut down a power station in Oxfordshire.
Environmental campaigners stopped the flow of coal into the facility at Didcot before dawn on Thursday, then scaled a 600ft chimney in protest against the use of coal-fired stations.
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by Robert Andrews
03 November 2006 17:11pm
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Advances in interface design associated with Web 2.0 will make the page impression even less meaningful than it already is. The time has come for internet to be measured more like broadcast media than press.
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by Paul Cook
03 November 2006 17:01pm
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MojoPages, a new social search venture, has adopted a documentary-style videoblog to build buzz around its forthcoming launch, while engaging users even before a beta website has launched, to help with aspects such as design and usability.
The website, which will rank businesses in line with user ratings, aims to improve on standard directory-style services such as Yellow Pages.
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by Chris Lake
03 November 2006 14:21pm
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MySpace founder Brad Greenspan isn't too happy with the censorship creeping into the social networking behemoth, so he has decided to take the matter to the US courts.
Greenspan’s lawsuit accuses the company of censoring users of the world's most popular social networking site by barring references to competing websites, including his own.
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by Graham Charlton
03 November 2006 13:27pm
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BSkyB today announced a strong rise in subscribers to its pay-TV services, though profits have been hit by the cost of launching a new broadband service.
The company had its best Q1 performance in three years, adding 82,000 digital satellite customers up to September 30th. BSkyB now has 8.25 million subscribers in total.
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by Graham Charlton
03 November 2006 12:42pm
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Former head of BBC News Online Bob Eggington has launched a video search engine called searchbbcvideo.com to allow users to scour the BBC archives for clips.
The company claims that the new site it does a better job of finding BBC videos than the corporation’s own online search tools.
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by Chris Lake
03 November 2006 12:31pm
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Podcasting company
Audible
has reported widening losses in Q3, despite turning a profit at its UK subsidiary and seeing growth in subscribers.
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by Richard Maven
03 November 2006 11:28am
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Amazon is testing a new advertising programme, Clickriver, which allows businesses to place sponsored links on Amazon.com next to search results and on product detail pages.
Amazon's Clickriver Ads, which appears to be a version of Adwords, was built by A9.com, a search technologies subsidiary of Amazon.
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by Graham Charlton
03 November 2006 10:46am
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Businesses are rushing to get involved in web-based 'virtual worlds' such as Second Life, to take advantage of the marketing opportunities they offer.
Catherine Smith of Linden Lab, the creators of the hugely popular Second Life community, spoke to us about the pros and cons of launching these campaigns.
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by Richard Maven
02 November 2006 17:24pm
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