Digital Marketing Blog
Philip Lenssen at Google Blogoscoped has an interesting / outrageous article about Digg’s use of moderators – it seems that Digg has them, but is rather coy about admitting it.
Contrary to the approach favoured by Jason Calcanis at Netscape, Digg has always prided itself on being entirely user-driven, claiming that everything on the site is submitted and managed by the community.
Yet this is not remotely accurate...
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by Graham Charlton
28 November 2006 12:32pm
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According to new figures, the number of ‘spam’ messages has tripled since June and now accounts for as many as nine out of ten emails sent worldwide.
Despite efforts by government officials and computer firms to crack down on spam, spammers are sending out more junk email than ever, finding new ways to get past filters and other security measures.
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by Graham Charlton
28 November 2006 12:10pm
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Google software engineer Matt Cutts has summed up a site review session he did at the recent PubCon in Las Vegas.
In reviewing a few sites, he gives some insight into what site mistakes a webmaster should avoid, and gives some tips on improving a site’s search engine visibility.
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by Graham Charlton
28 November 2006 12:08pm
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We've just published a Customer Engagement Report based on a survey of more than 800 companies and agencies.
The research, sponsored by cScape, covers a lot of ground (it's a huge topic and you can see some highlights below) but a key section I want to flag up is around the challenges faced by companies who want to give the best possible customer experience.
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by Linus Gregoriadis
27 November 2006 17:48pm
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The rising popularity of online videos has started to impact on traditional TV, according to a BBC/ICM poll.
The survey, of 2,070 people, found 43% of Britons that view video on the web or mobiles at least once a week watch less TV as a result.
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by Graham Charlton
27 November 2006 13:50pm
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Although adoption of podcasts is on the up, very few web users are regular listeners, according to a new survey.
Research by the Pew Internet and American Life Project found 12% of US internet users had downloaded a podcast, a rise from 7% in February.
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by Graham Charlton
27 November 2006 12:56pm
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Online spending rose by 42% on ‘Black Friday' - the day after Thanksgiving in the US - according to figures from analysis group comScore.
Total US online spending for the first 24 days of November reached $8.31bn, a 23% increase over the same period in 2005. Black Friday saw a 42% increase on 2005's figures.
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by Graham Charlton
27 November 2006 11:30am
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California-based online ad exchange AdECN is preparing to launch in the UK as part of geographical expansion plans.
The company is in talks with several of the UK’s main online ad sales houses and is expected to start operating during the early part of next year.
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by Richard Maven
27 November 2006 10:28am
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A new study has claimed that the social networking boom could eventually threaten the dominance of traditional lenders.
A study by the Social Futures Observatory think-tank found that many consumers would consider borrowing through online ‘social lending’ communities rather than high street banks and other traditional lenders.
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by Graham Charlton
24 November 2006 13:21pm
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In a discussion on Webmaster World on Wednesday, Google’s AdWords advisor denied that the company uses information gathered from its conversion tracking and analytics data to determine bids for keywords.
Back in June, Google introduced changes to its algorithm which determines ad position and cost, this placed greater importance on the quality of landing pages.
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by Graham Charlton
24 November 2006 11:43am
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