Digital Marketing Blog

Flickr launches new camera finder

Flickr has spotted a new revenue stream via the launch of its camera finder service, which displays the most popular cameras used on the photo sharing site.

Flickr is using the data from photos uploaded to the site to display the most popular makes of cameras and camera phones.

by Graham Charlton 23 November 2006 14:27pm 0 comments

Research reveals top 10 UK etailers

A new report has looked into the performance of the top 28 UK retailers as measured by traffic, and has found much room for improvement.

The research, carried out by Marketing Assistance Ltd on behalf of Blast Radius, looked at the whole online shopping experience, from from first visit to returning unwanted items.

by Graham Charlton 23 November 2006 11:27am 0 comments

BK markets flamers to gamers

Fast-food chain Burger King has begun selling BK-branded video games along with its burgers and fries, in an effort to build customer loyalty through digital entertainment.

Three titles for Xbox and Xbox 360 consoles will sell for $3.99 each with Value Meals purchased at US restaurants.

by Robert Andrews 23 November 2006 11:21am 1 comment

YouTube views boost CBS ratings

US TV network CBS has attributed a boost in viewing figures to a content-sharing joint venture with YouTube.

The broadcaster announced its Late Show with David Letterman had added 200,000 new viewers (5%) and The Late Late Show with Craig Ferguson was up by 100,000 (7%) since it launched the CBS Brand Channel on the video website in mid-October.

by Robert Andrews 23 November 2006 11:20am 0 comments

Musicovery - a new web radio station

Musicovery is a new web radio application which allows you to visually customise the genre and style of music you want to listen to, before streaming it through your browser.

Musicovery launches

Users of the visual search engine MusicPlasma will recognise the design of the site. Essentially, this is MusicPlasma with the added benefit of streaming radio. Founders Frederic Vavrille and Vincent Castaignet are responsible for both sites.

by Graham Charlton 21 November 2006 18:30pm 0 comments

Is long-term domain registration a search ranking factor?

Webmaster World forums recently hosted a discussion on whether or not a site’s search engine ranking is affected by the length of time a domain name is registered for.

The theory is that registering a domain name for ten years indicates to Google that the domain’s owners’ have made a long term commitment and therefore the site is less likely to be spam.

by Graham Charlton 21 November 2006 18:25pm 1 comment

Yahoo! APIs 'could reduce peanut butter effect'

Gifting its underlying infrastructure to web users could help focus a flailing Yahoo!, according to one of the portal's lead developers.

According to an internal memo, aimed at counteracting its listing fortunes but leaked this weekend, company senior vice president Brad Garlinghouse likened the search giant's one-stop shop approach to "peanut butter" - "a thin layer of investment spread across everything we do and thus we focus on nothing in particular".

by Robert Andrews 21 November 2006 18:23pm 0 comments

Interview with Spot Runner's Keith Wiley

Small businesses have traditionally been locked out of the TV market because of the prohibitive costs of running ads. However, one California-based company is looking to change this by allowing companies to produce and plan ads online.

Set up by entrepreneurs Nick Grouf and David Waxman, Spot Runner offers a ‘self-service’ platform for businesses to create and plan ads, and says it can allow firms to run campaigns for as little as $1,500. It recently received funding from a string of big media companies, after previously attracting the interest of Google.

Although the firm is focused solely on the US for now, Spot Runner’s Keith Wiley spoke to us about how its service can be used by advertisers and ultimately be adapted to other forms of media.

by Chris Lake 21 November 2006 13:54pm 1 comment

Gather.com raises $10m from VCs

Gather.com, the social network and journalism site, has secured $10m in funding from investors including Hearst Corporation, The McGraw-Hill Companies Pilot House Ventures.

The move brings its total VC investments to around $17m.

by Graham Charlton 21 November 2006 12:35pm 0 comments