Digital Marketing Blog

Ordnance Survey opens up to developers

Mashup enthusiasts will be pleased to hear that the Ordnance Survey is to release an API for non-commercial applications.

The organisation – whose data access policy has long been the subject of debate – announced the move at an event in its Southampton HQ on Friday.

by Richard Maven 23 October 2006 12:26pm 1 comment

Price comparison service goes mobile

Former FT and Channel 4 boss Justin Dukes has formed a new company which sends out price information on electrical and white goods via SMS, according to the Sunday Times.

by Richard Maven 22 October 2006 16:19pm 0 comments

Tips on online video marketing

Robin Good has some interesting tips about the effective use of video to market your products and services online. Video marketing can be excellent method of communicating the benefits of your products or services within a short space of time.

When a visitor is delivered to your site by a search engine or some other link, they will be looking for the information they require instantly. A good video demo can save them having to trawl through the site to find the information or, worse still, deciding to look elsewhere.

by Graham Charlton 20 October 2006 13:23pm 0 comments

The average Briton has spent £600 online so far this year

A survey by the Royal Mail has revealed that consumers in the UK spent an average of £609 online so far this year, with catalogues fuelling this spending increase.

The survey showed a link with catalogues, with 61% of consumers consulting one before making an online purchase, while 83% regularly use catalogues before buying online.

by Graham Charlton 19 October 2006 17:32pm 0 comments

Amazon launches new question and answer site

Amazon is about to enter into competition with the likes of Yahoo! Answers and Microsoft Q&A with the launch of a new site, Askville, which allows users to have their queries answered by other community members.

The site is still at the testing stage at the moment, and participation is currently by invitation only, as well as only being available in the US and Canada.

by Graham Charlton 19 October 2006 16:49pm 1 comment

Rise in profits announced by eBay

Internet auction site eBay has announced a 10% rise in its third-quarter profits, posting a 31% increase in sales, to $1.4 billion (£748.9m) in the three months up to September. The company's net income was $281 billion.

The profits rise was driven by a growth in its auctions; its payment service PayPal increased revenue by 41% over last year’s third quarter results.

by Graham Charlton 19 October 2006 15:01pm 0 comments

Torsten Jacobi on blogging and blog networks

Fresh back from a trip to Greenland, Torsten Jacobi answers some questions about his fast-growing blog network, Creative Weblogging.

The firm, which aggregates over 80 blogs, was founded in Hamburg in January 2004 by Torsten and Raik Hoffmann, and is now based in Palo Alto, California.

by Richard Maven 19 October 2006 13:29pm 0 comments

Sportingbet: Gambling ban will create black market

Sportingbet has warned that the US is encouraging the creation of a black market through its online betting ban, after announcing it is taking a hit of £210m on the sale of its business Stateside.

by Richard Maven 19 October 2006 13:24pm 1 comment

Google launches new AdWords testing tool

Google AdWords has released a new website optimiser tool for advertisers to test their landing pages, allowing them to choose the best options for their advertising campaigns.

Google announced the new service at the Emetrics Summit in Washington DC yesterday, and it will initially be available for testing to a limited number of advertisers.

by Graham Charlton 19 October 2006 13:13pm 5 comments