Digital Marketing Blog

Amazon launches the Spam Cube in the UK

The Spam Cube is a piece of anti-spam hardware which is being launched through Amazon in the UK, designed to sit between a broadband modem and your PC/laptop, scanning incoming email for unwanted messages.

This hardware will retail at around £100, but the real question is why internet users should have to pay for hardware to deal with this problem. Isn’t this a problem which could be dealt with some other way? You know, ISPs, that sort of thing...?

by Graham Charlton 23 October 2006 15:51pm 0 comments

Branded sites more valuable for advertisers - OPA survey

New research from the Online Publisher’s Association claims that visitors to its member's branded content sites are more sought-after consumers than those who use portal sites, such as Yahoo.

The research, carried out by DJG Marketing using data from Nielson/Net Ratings and MRI indicates that visitors to the OPA sites bought more frequently and spent more money across several major categories including, entertainment, financial services, travel and automotive.

by Graham Charlton 23 October 2006 12:44pm 0 comments

Google News adds blog searches

Google has given a boost to the blogging community by highlighting its blog search service on Google News.

The move, which took place over the weekend, has seen links to the one year old service added to the front page of Google News and at the end of search results.

by Richard Maven 23 October 2006 12:33pm 1 comment

Ordnance Survey opens up to developers

Mashup enthusiasts will be pleased to hear that the Ordnance Survey is to release an API for non-commercial applications.

The organisation – whose data access policy has long been the subject of debate – announced the move at an event in its Southampton HQ on Friday.

by Richard Maven 23 October 2006 12:26pm 1 comment

Price comparison service goes mobile

Former FT and Channel 4 boss Justin Dukes has formed a new company which sends out price information on electrical and white goods via SMS, according to the Sunday Times.

by Richard Maven 22 October 2006 16:19pm 0 comments

Tips on online video marketing

Robin Good has some interesting tips about the effective use of video to market your products and services online. Video marketing can be excellent method of communicating the benefits of your products or services within a short space of time.

When a visitor is delivered to your site by a search engine or some other link, they will be looking for the information they require instantly. A good video demo can save them having to trawl through the site to find the information or, worse still, deciding to look elsewhere.

by Graham Charlton 20 October 2006 13:23pm 0 comments

The average Briton has spent £600 online so far this year

A survey by the Royal Mail has revealed that consumers in the UK spent an average of £609 online so far this year, with catalogues fuelling this spending increase.

The survey showed a link with catalogues, with 61% of consumers consulting one before making an online purchase, while 83% regularly use catalogues before buying online.

by Graham Charlton 19 October 2006 17:32pm 0 comments

Amazon launches new question and answer site

Amazon is about to enter into competition with the likes of Yahoo! Answers and Microsoft Q&A with the launch of a new site, Askville, which allows users to have their queries answered by other community members.

The site is still at the testing stage at the moment, and participation is currently by invitation only, as well as only being available in the US and Canada.

by Graham Charlton 19 October 2006 16:49pm 1 comment

Rise in profits announced by eBay

Internet auction site eBay has announced a 10% rise in its third-quarter profits, posting a 31% increase in sales, to $1.4 billion (£748.9m) in the three months up to September. The company's net income was $281 billion.

The profits rise was driven by a growth in its auctions; its payment service PayPal increased revenue by 41% over last year’s third quarter results.

by Graham Charlton 19 October 2006 15:01pm 0 comments

Torsten Jacobi on blogging and blog networks

Fresh back from a trip to Greenland, Torsten Jacobi answers some questions about his fast-growing blog network, Creative Weblogging.

The firm, which aggregates over 80 blogs, was founded in Hamburg in January 2004 by Torsten and Raik Hoffmann, and is now based in Palo Alto, California.

by Richard Maven 19 October 2006 13:29pm 0 comments