Digital Marketing Blog
Sportingbet has warned that the US is encouraging the creation of a black market through its online betting ban, after announcing it is taking a hit of £210m on the sale of its business Stateside.
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by Richard Maven
19 October 2006 13:24pm
1 comment
Google AdWords has released a new website optimiser tool for advertisers to test their landing pages, allowing them to choose the best options for their advertising campaigns.
Google announced the new service at the Emetrics Summit in Washington DC yesterday, and it will initially be available for testing to a limited number of advertisers.
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by Graham Charlton
19 October 2006 13:13pm
5 comments
Linden Lab’s web-based virtual world Second Life has signed up its millionth customer.
The game's homepage said it had just under 1.03m residents at the time of writing, having had 0.96m yesterday, according to CNET.
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by Richard Maven
19 October 2006 10:25am
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Websnapr has been getting a lot of good coverage over the past couple of days on delicious and Digg, but it isn’t the only thumbnail generator in town.
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by Chris Lake
18 October 2006 17:43pm
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Steve Rubel pointed out the joys of FeedRaider a couple of days ago, and it is well worth taking a look.
Ideal for those new to RSS, Feedraider allows you to create bespoke pages by adding RSS feeds and works a little like popurls, only you define where the content comes from.
If you want to set up a web-based RSS aggregator then it really couldn’t be simpler. It is also perfect for sharing news sources with friends and colleagues.
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by Chris Lake
18 October 2006 16:59pm
3 comments
According to Apple Insider, two new iPod–based mobile phones could be released within the next few months, initially in small quantities to test the waters.
Apple appeared to confirm such rumours last month, when they registered the trademark for the name ‘iPhone’ in the US, after months of speculation about the product.
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by Graham Charlton
18 October 2006 14:53pm
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The British music industry has reacted angrily to a show of defiance from a Russian online music retailer that has been accused of selling singles and albums illegally.
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by Robert Andrews
18 October 2006 14:49pm
2 comments
Last Friday I wrote a post called “Are inbound links the best way to measure a blog’s influence?”, where I challenged a study published by Edelman and Technorati.
That study ranked the top blogs in the UK by influence, but rankings were determined solely by links from other blogs. My big issue is that the quantity of links doesn’t tell you very much, not when many blogs listed in Technorati are spam blogs.
In any case, I don’t believe that PR professionals or media planners would subscribe to this link-based methodology to measure influence (or very much else for that matter).
So I promised a closer look at the top blogs in the UK, ranked by a more suitable metrics: unique users and page impressions.
After the jump, the results...
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by Chris Lake
18 October 2006 12:20pm
2 comments
Reuters has sold its stake in Factiva to its joint venture partner Dow Jones, saying it believes news archives are moving away from subscription-based models to free services on the web.
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by Richard Maven
18 October 2006 11:09am
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The predicted backlash against the infringement of copyright by video sharing sites has begun, with Universal Music launching legal action in the US against both Grouper.com and Bolt.com.
Universal, whose artists include U2 and Mariah Carey, is seeking compensation of up to $150,000 for each incident of copyright infringement, as well as demanding that the sites cease using their content.
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by Graham Charlton
18 October 2006 10:59am
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