Digital Marketing Blog

BT pioneers new ‘spam-buster’ system

BT hopes to take a lead in the battle against the scourge of spam on the internet by introducing a new system designed to filter out spam before it reaches their customer’s PCs.

BT’s Content Forensics system, devised by StreamShield Networks, will scan millions of emails every day, alerting them to the location of spam related problems on its network.

by Graham Charlton 13 October 2006 11:15am 0 comments

Ask.com debuts mobile search service

Ask.com has followed the likes of Google and Yahoo! with the launch of a specialised mobile search service – although it doesn’t yet support ads and the company’s not saying when it will be introduced in the UK.

by Richard Maven 13 October 2006 10:48am 0 comments

Sportingbet gets $1 for US division

Sportingbet has offloaded its US business for $1 following the States’ ban on internet gambling.

The deal, with Antigua-based Jazette Enterprises, has allowed the firm to get rid of $13.2m in debt and save the $14m it would have cost to close the operations down.

by Richard Maven 13 October 2006 09:22am 0 comments

IE7 upgrade may cause problems for web developers

According to Microsoft’s IE Blog, the new version of the Internet Explorer browser will be ready this month, and some web developers are concerned about the new version’s compatibility with some websites.

IE7 will be available for download this month, with the new browser being delivered to Microsoft customers via automatic updates soon after.

by Graham Charlton 12 October 2006 13:36pm 0 comments

Marketers in the dark: Visitors vs Concurrent Users - Web Capacity and Load Testing

When your sales conversion is lower than expected - asking the tech team for web performance metrics may not help: visitors per hour is not enough, concurrent users is plain unhelpful.

by Deri Jones 12 October 2006 13:29pm 2 comments

Murdoch to make peace with YouTube?

Various reports indicate that Myspace-owner Rupert Murdoch will meet up with Google later this week -- a sign that the media mogul no longer wants to destroy YouTube. At least for now.

by Richard Maven 12 October 2006 13:16pm 0 comments

Jakob Nielsen’s tips on increasing community participation

In his latest post, usability guru Jakob Nielsen talks about participation inequality and gives some tips on how websites can overcome this problem.

In any given online community, be it a discussion board or a site such as Amazon which uses customer reviews to help sell its products, the rule of thumb is that 90% of users (Nielsen calls them lurkers) will never contribute.

by Graham Charlton 11 October 2006 15:42pm 0 comments

Witty vs descriptive headlines - what works best?

Danny Sullivan has fired off a few rounds at the authors over at Google Blog, who habitually use non-descriptive headlines such as ‘Greetings, Earthlings!’ and, our favourite: ‘Yes, you can have a pony’.

As an expert in SEO you’d think Danny’s beef would be linked to a lack of keywords in titles, but this isn’t in fact the problem...

by Chris Lake 11 October 2006 15:16pm 5 comments

Richard Edelman on PR and blogs

Richard Edelman, CEO of PR heavyweight Edelman, is holding a Q&A session later today via FT.com on the joy-filled subjects of 'blogs and PR'.

by Chris Lake 11 October 2006 13:16pm 0 comments

Google tightens grip on UK search market

Google has increased its dominance of the UK’s search market this year, according to new figures that also show almost 1m searches are being conducted per hour by British web users.

by Richard Maven 11 October 2006 12:27pm 0 comments