Digital Marketing Blog
Mobile search has grown massively in the past few years and is predicted to overtake desktop search by 2014.
Furthermore, according to Google 40% of mobile search has local intent and 55% of mobile search conversions happen within an hour, so there is a huge opportunity for local businesses to take advantage of this new consumer behaviour.
However we’ve previously seen evidence to suggest that although businesses are aware of the opportunity in paid search, they’re failing to properly optimise their campaigns.
Last year I looked at three valuable keywords (mortgages, insurance and loans) and found that only six out of the 15 paid search results linked to mobile sites.
We are in the age of the customer, a time where technology is changing the way customers engage with our brands.
In each industry vertical, many competitors are taking advantage of the continual emergence of new channels, platforms and touchpoints. Through these touchpoints, relationships are established and nurtured, in turn, engagement and loyalty is increased.
At each touchpoint is some form of content, so the only way to compete in the age of the customer is to evolve with a content marketing strategy.
The Modern Marketing Manifesto challenges marketers to be creative and innovative. But how do we as marketers do this. David Sealey who is completing his MBA disertation on Disruptive Innovation in Retail Markets discusses how marketers can innovate.
The Modern Marketing Manifesto is absolutely spot on. One of the challenges it sets for marketers is to design services and products with innovation and creativity.
I believe that all of us have the imagination to be both creative and innovative within out industry. You don't need to be able to draw to be creative, and you don't need to have the word innovation in your job title to be an innovator.
Video sharing app Vine turned 100 days old last week and according to new research it has proved to be quite the success.
Data from Unruly shows that five Vine clips are shared every second on Twitter and branded Vines are four times more likely to be shared than branded online videos.
It’s also interesting to note that weekends are the most popular time to share Vines and in most cases they are more popular than all the previous weekdays combined.
We’ve previously looked at fashion brands and football teams that have begun using Vine, as well as highlighting both good and bad uses of the platform.
Email is alive and kicking. Worldwide there are almost four times more email accounts (4.4bn) than the number of users on Facebook (1 bn) and Twitter (250m) users combined.
Email is also a more active medium than Facebook and Twitter, generating 8.3 times as much messages a day (45bn emails against 5,2bn Facebook updates/likes and 175m tweets a day), and that’s not counting spam emails.
Or to summarise: if you want to reach a large audience, email marketing is a valuable asset that cannot be ignored.
Here are three essential email marketing tips...
There’s no doubt that Pinterest has grown incredibly quickly, if not too quickly some may argue. The site, which is nearly the second most popular social media site in the United States and most recently had $200m poured into the business.
The backstory for Pinterest is that the image-based, social information sharing network has been one of the fastest-growing consumer sites, with comScore at one point last year noting a 4,000% rise in Pinterest traffic (Tumbler up 168%, Facebook up 4%).
After using Pinterest from the beginning there have always been several features that could’ve improved the usability for everyone.
All the statistics have proved Pinterest to be a leading site with conversion rates been much higher than it’s counterpart Facebook but there’s still room for some significant changes to be made, which will ultimately improve the experience for marketers.
Brush up on the themes that will be explored at Integrated Marketing Week (June 11-13) in New York with these free video expert series Google+ Hangouts.
Are you a CMO hiring developers to take full control of your brand's online presence?
The next Hangout (Wednesday, May 15) will focus on channel integration.
Now that mobile access is essentially ubiquitous, the leading ecommerce sites have incorporated responsive website design to ensure a seamless user experience between devices.
However, the conversion rates on mobile continue to lag significantly, and now we are left to deliver on this next frontier of mobile.
Email marketing is still one of the most effective channels for reaching your audience, but the inbox has become increasingly crowded these days.
Kickdynamic is a startup aiming to help you keep your message fresh through a product and analytics suite that puts live content in your control, post send button.
We spoke with Matt Hayes, Kickdynamic's co-founder to get a better picture of the product offering and the team's approach.
Discounts and offers have been around since the beginning of retailing history. Giving the customer money off has always been seen as the ultimate marketing tool for increasing sales volume.
To date, the web hasn’t changed this: price competition is at a historic high and the rise of deals sites has institutionalised discounts as an accepted part of online retailing practice.