Digital Marketing Blog

The Web Week in Review - Mobile Edition

I thought I'd focus on tracking what's going on in the world of mobile this week, so without further delay, here's what caught the eye of the mobile Drama 2.0.

by Drama 2.0 10 October 2008 15:27pm 0 comments

The decline and fall of email for acquisition

The use of email marketing to drive customer acquisition is in significant, and terminal, decline.

by Matthew Kelleher 10 October 2008 09:00am 8 comments

Google Trends: a means to fast search engine traffic?

There was an interesting post yesterday on TechCrunch about the use of Google Trends to drive editorial.

Apparently, a number of publishers are leveraging the data from Google Trends to find hot keyword trends, and taking advantage of the blazing speed at which Google spiders new content on blogs and content sites to produce content catered specifically to those hot keywords.

by Patrick Oak 10 October 2008 08:45am 2 comments

E-consultancy seeks amazing US editor (NYC)

E-consultancy is opening up an office in New York and we’re on the lookout for an amazing editor, to help produce some brilliant US-flavoured content.

by Chris Lake 09 October 2008 17:34pm 0 comments

Owls will beat the recession, ostriches won’t

It seems fair to say that we can now start using the term ‘recession’ openly, without being called pessimists. The question is: what are you going to do about it?

To find out, you only need to figure out whether you are going to be an ostrich, or an owl.

You’ve probably already guessed where I’m going with this one…

by Chris Lake 09 October 2008 12:27pm 0 comments

PPC roundtable briefing - impact of Google Suggest

There was a lively discussion at a E-consultancy's recent roundtable about paid search marketing, with much of the talk predictably focusing on new services and policies from Google.

One particularly hot topic was the potential impact of Google Suggest on searchers’ behaviour from a marketer's perspective - something we've discussed before.

by Richard Maven 09 October 2008 10:49am 8 comments

Google adds 'click-to-buy' links to YouTube

I haven't exactly been a big fan of YouTube (and its parent, Google) but there are signs it is moving in the right direction.

On Tuesday, Google announced on the YouTube blog that it would be adding "click-to-buy" links on the pages of videos owned by the site's partners.

by Drama 2.0 09 October 2008 08:45am 2 comments

Brands need a ‘search relations’ strategy in times of trouble

“Glass, china and reputation are easily cracked and never mended well”.

Benjamin Franklin’s words are particularly appropriate in these turbulent times, when it’s more important than ever for companies to consider every opportunity to protect and manage their hard won reputation and brand value.

But as Paul Mead writes, it is interesting to see that one of the largest media channels - online - is more often than not completely neglected from a communications point of view in times of strife.

by Guest Author 08 October 2008 13:13pm 2 comments

Free roundtable briefing on affiliate marketing

E-consultancy has just published its latest Affiliate Marketing Roundtable Briefing (free to registered E-consultancy users) which covered topics such as the attribution of commissions and the policing of affiliates.

by Linus Gregoriadis 08 October 2008 11:47am 2 comments

CNN takes heat for Jobs rumor but who's really to blame?

Billions of dollars in market cap. Gone. In minutes.

It wouldn't be surprising to learn of Apple shareholder heart attacks after a rumor that Apple CEO Steve Jobs suffered a massive one resulted in a quick but rapid drop in Apple's stock price last Friday.

by Drama 2.0 08 October 2008 10:30am 2 comments