Digital Marketing Blog
New research published by E-consultancy today shows a trend towards reduced investment in affiliate marketing over the past 12 months. Why has this digital sector seemingly gone into reverse?
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by Linus Gregoriadis
11 September 2008 10:00am
3 comments
It was announced recently that US shopping search engine TheFind.com will provide its search technology to PayPal Offers, which returns results exclusively from merchants that accept payments through the eBay-owned system.
The US version is a useful (and fairly popular) service, so I've been trying out the UK site to see how it shapes up...
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by Graham Charlton
11 September 2008 10:00am
4 comments
Google recently brought its Suggest feature out of Labs and onto the main .com search page.
Google Suggest has not yet been introduced on Google.co.uk, but it's likely that it will be if the feature works in the US, and it could have a few implications for search marketers.
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by Graham Charlton
11 September 2008 09:00am
7 comments
If it's true that there's no such thing as bad publicity, Microsoft's first Seinfeld ad, part of a $300mn effort to shore up its image, is off to a great start.
The ad certainly seems like a "bizarre" way to start rebuilding the Windows brand but then again, its creator, Crispin Porter + Bogusky, is known for producing interesting ads.
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by Drama 2.0
11 September 2008 08:45am
3 comments
Launched this week as part of the TechCrunch50 conference in San Francisco, Yammer has taken the concept of Twitter and directed it towards improving communication between work colleagues.
We've been trying it out...
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by Graham Charlton
11 September 2008 08:30am
7 comments
Blogs, wikis, social networks, social news aggregator. Although there's certainly been a lot of hype around these things, when applied in the right circumstances they can serve a utility for many people and businesses.
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by Patrick Oak
10 September 2008 16:00pm
2 comments
Having already made some changes to its feedback policy and search, the online auction site has recently introduced a new 'My eBay' summary page for users in beta.
I've been selling a few items on eBay lately, so I decided to check out the new format to see how it works...
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by Graham Charlton
10 September 2008 15:00pm
1 comment
Does the internet industry need yet another awards night? After three years of debating this question we've decided that there's a bit of a gap in the market. And this is why we’ve just announced the launch of our Innovation Awards.
Entries are now open for those clients, agencies and suppliers that have been involved in innovative web projects and technologies during the past year. There are 15 categories to choose from.
Judging will be determined by E-consultancy's analysts and a panel of industry experts including Apple, Google, Dyson, BBC, Orange and innocent drinks.
The awards will be announced and presented at London's glitzy Park Lane Hotel on 2nd December.
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by Chris Lake
10 September 2008 14:20pm
0 comments
E-consultancy's latest
Search Engine Marketing Buyer's Guide 2008
estimates that the total UK search market will grow 24% to £2.75bn this year.
That's a healthy growth figure, considering the sector's growing maturity and the economic constraints facing consumers and advertisers.
We estimate that paid search spending will rise 23% to £2.42bn (88% of the total market), while the SEO market will increase 32% to £330m.
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by Graham Charlton
10 September 2008 09:28am
0 comments
ReadWriteWeb's Sarah Perez believes that "today, if you're not staying current with Web 2.0 technologies' impact on business, then you're just not staying current."
In her post entitled "Businesses Can't Hide From 2.0: A Look At 2.0's Impact Across Industries," she states:
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by Drama 2.0
10 September 2008 08:45am
5 comments
