Digital Marketing Blog

Stock photography resources and tips

Studies have shown that visitors decide very quickly whether or not to stay or leave a website.

A big factor in that decision is the visual aesthetic of your website. Does it look appealing? Is it professional? Does it convey the right message?

by Patrick Oak 13 June 2008 08:30am 0 comments

Q&A: Sara Vincent of Media Corp on sport.co.uk

Online publishing and ad firm Media Corp recently launched sport.co.uk, with the aim of developing the site into a major web destination for sports fans.

We talked to Sara Vincent, the commercial director of Media Corp's publishing division about the launch of the new site...

by Graham Charlton 13 June 2008 08:25am 0 comments

Reputation management tips for SEO

A number of well known brands and companies have some pretty negative results that appear on the first page of Google's search results.

Take a look at the results for retailers like dabs.com and laptops direct, and you'll see a number of negative mentions, mainly from dissatisfied customers, in the first ten results.

So what is the best way to deal with this problem?

by Graham Charlton 12 June 2008 15:31pm 1 comment

Five online bookmarking tools

For anyone doing research online, or just spending a lot of time browsing, bookmarking tools are an extremely useful of saving content for later or sharing it with friends and colleagues.

Here are five of my favourite bookmarking tools for your viewing pleasure...

by Graham Charlton 12 June 2008 12:37pm 5 comments

Breaking the email addiction

"Engagement Marketing: Strategies for Conversion and Ongoing Customer Retention" is what it said in the programme.

It sounded safe enough, but as I delivered this presentation at Internet World last month, I wondered if the subject headings on Lines, Crunch, Breaking Habits and a 7 Step Programme (combined with some slightly edgy last minute PowerPoint images) were starting to make it sound more like a discourse on drug rehabilitation than on email marketing!

by Mike Weston 12 June 2008 10:38am 0 comments

Scoble: spend on social media because you lose money on other things too

Forrester Research's Jeremiah Owyang knows what he's talking about when it comes to social media.

In a recent post, he detailed the five questions companies often ask him about social media.

by Drama 2.0 12 June 2008 10:29am 1 comment

WordPress SEO resources and tips

WordPress is a popular open-source blogging platform that has a powerful set of features and can be extended through the use of free plug-ins, of which there are thousands.

To maximize the usefulness of WordPress as a business tool, you should take advantage of every opportunity to optimize your blog for search engines.

by Patrick Oak 12 June 2008 10:25am 4 comments

Should bloggers be considered members of the "press"?

Recently, Michael Arrington of TechCrunch lambasted the CEO of online music startup TuneCore, Jeff Price, for refusing to provide one of his interns, Peter, with information about his company's funding.

I criticized Arrington for what I saw as an unnecessary use of his "podium" to disparage Price when he had no legitimate reason to do so.

by Drama 2.0 11 June 2008 08:45am 4 comments

America's most innovative company - digitizing experience

What's the secret sauce of Threadless.com - one of the US' most innovative small companies? Inc. Magazine says it best: The Customer Is the Company.

by Jeff Molander 11 June 2008 08:30am 3 comments

Q&A: Dabs.com’s Jonathan Wall on e-commerce

Jonathan Wall is the marketing director at Dabs.com, the online technology retailer bought by BT in 2006.

Here, we ask him about the company’s latest efforts around acquisition, conversion and retention, including a current project to digitise its print catalogues.

He also gives us some interesting thoughts on cashback affiliates and shopping comparison sites, as well as the good stuff IT manufacturers are doing to support retailers like Dabs.

by Richard Maven 10 June 2008 13:26pm 0 comments