Digital Marketing Blog

Google asks: Do you have any known allergies?

Google's long-awaited and long-hyped online health service has finally launched in the United States.

by Drama 2.0 21 May 2008 08:30am 1 comment

Site review: BookRabbit - Last.fm for readers?

BookRabbit, launched last week, is a new website which aims to do for books what Last.fm has done for music on the web.

BookRabbit

by Graham Charlton 20 May 2008 16:46pm 2 comments

Q&A: Media Corp's Justin Drummond on online advertising

Justin Drummond is a well-known dotcom veteran and the founder of Media Corp, the LSE-listed business that includes online ad network Eyeconomy and various in-house websites.

The company has been diversifying away from its gambling investments after the US ban last year and is now looking to expand into Europe and the US.

Despite several interruptions from Justin's PR person, we managed to ask him a few questions about the highly competitive ad network space and where he sees the industry heading.

by Richard Maven 20 May 2008 12:37pm 0 comments

Seurat’s lesson for marketers

It seems that many marketers still struggle to build a rich picture of their customers.

They could do worse than study the works of Georges Seurat, the famous French impressionist painter of the 19th century, whose techniques have interesting lessons for today’s 21st century marketers.

by David Jackson 20 May 2008 09:30am 1 comment

I’ve been talking to clients a lot recently about the problem of heavy mice on websites, i.e., the lack of incentives - or cheese trails if you’ll let me extend the metaphor – to motivate customers to click through to the next page and the next page after that.

Something as simple as telling them what they might find on the next page will help click-through tremendously and we all know that increased click-through ultimately means higher conversion and revenue.

by Greg Kelton 20 May 2008 09:28am 0 comments

Owning search results for your brand name

Negative mentions in search results can be damaging for a brand, potentially discouraging customers from using your company. If someone searches for your brand name in Google, what will the results look like?

For brands such as Sky and Argos, the Google search results look good, with no negative results at all in the first page, even though each company must have had a few unhappy customers at some point.

However, other retailers aren't doing so well...

by Graham Charlton 19 May 2008 15:32pm 6 comments

Want to make up to $500,000/month in 2-15 weeks?

Where's the easy money on the internet today? Facebook applications, if you are to believe Chamath Palihapitiya, the company's vice president of marketing and operations.

by Drama 2.0 19 May 2008 10:00am 3 comments

A lesson for digital marketers and brands

Last week, I received an email from 360i, an "independent metrics-driven agency that serves as strategic digital advisors to large brand marketers," on behalf of NBC.

by Drama 2.0 19 May 2008 09:05am 0 comments

Do standards equal service?

The British Standards Institute (BSI) has just launched a standard addressing customer satisfaction, quoting research it commissioned to support the launch suggesting that the great British public is less than happy with much of the service they receive.

But will a new standard help?

by David Jackson 19 May 2008 09:00am 1 comment

Tips for email opt-in forms

The email opt-in or subscribe form on your website is crucial when you are building up your database, and can help your marketing efforts at a later stage.

The information you can capture here on customer preferences can help make your email marketing more effective and relevant to consumers.

Here are some tips on how:

by Graham Charlton 19 May 2008 08:30am 2 comments