Digital Marketing Blog
Expectations are an often-overlooked factor in an internet startup's prospects for success or failure.
Hype, in one sense, is the irrational raising of expectations to a point beyond what is realistic and/or healthy.
Read more...
by Drama 2.0
14 May 2008 08:45am
2 comments
I'm in Atlanta, Georgia at Silverpop's Customer Conference. One of the hot topics here has been yesterday's announcement by the FTC that it is changing the rules in the US around unsubscribing.
Essentially you need to ensure that your reader can kiss you off with a single click, and without having to enter more than an email address.
Read more...
by Mike Weston
14 May 2008 08:30am
0 comments
We recently compared ITV's online video player to the BBC's iPlayer, finding that the ITV offering was far less usable than its rival.
ITV has since launched a new and improved version of its online TV service, so we've taken another look at it to see where the improvements have been made...
Read more...
by Graham Charlton
13 May 2008 14:00pm
8 comments
The Wall Street Journal carried an article last week about the problems consumer electronics etailers are having with returns.
Only 5% of returns were due to defective products and etailers spent $13.8m (£7bn) reselling returned products, so how best to deal with what is clearly a major issue?
Read more...
by Graham Charlton
13 May 2008 12:43pm
2 comments
US-based consumer electronics retailer Dyscern is a great case study of how to make serious money on online marketplaces like eBay.
The company, which started up only five years ago, is now sixth in Inc. Magazine’s list of America's fastest growing retailers and is reportedly the most rapidly expanding eBay Powerseller on the other side of the pond.
We spoke to Dyscern COO Bill Frischling about the pros and cons of eBay as an e-commerce channel for merchants, and how the firm is looking to ramp up its European sales.
Read more...
by Richard Maven
13 May 2008 12:14pm
1 comment
Facebook
has added
another huge pile of cash to its bank account, this time in the form of a $100m debt financing from TriplePoint Capital.
The company, which has already raised more than $350m in equity financing from investors such as Microsoft and Hong Kong billionaire Li Ka-shing, says that the money will be used "entirely for servers."
Read more...
by Drama 2.0
13 May 2008 08:55am
0 comments
One of the most common responses tech savvy people make when they find out my job is to get websites higher up the search engine rankings is "Oh, so you have a big network of sites and link use them to promote clients sites".
My answer is and always will be a straight "No".
Read more...
by Patrick Altoft
13 May 2008 08:45am
2 comments
Having kept its technology under wraps for more than a year, 'natural language search engine' Powerset has finally opened up to the public.
Read more...
by Graham Charlton
13 May 2008 08:30am
0 comments
The trend towards free analytics technology, accelerated by Yahoo's acquisition of IndexTools and
plan to make it a free service
, raises interesting questions both for vendors and for organisational planning, writes Lynchpin's Andrew Hood
.
Read more...
by Guest Author
12 May 2008 16:43pm
1 comment
Believe it or not, there once was a time when Google still had to convince large advertisers that online marketing (and more specifically search engine marketing) was a very cost-effective channel to acquire customers.
Initially Google provided discount to advertising agencies to encourage the adoption of its Adwords platform but in 2006, since this model wasn’t really fair towards other advertisers, Google replaced it with the Best Practice Funding (BPF) Programme.
Read more...
by Guest Author
12 May 2008 13:22pm
0 comments
