Digital Marketing Blog

What drives your strategy for web design?

I read an interesting article on usability and user experience posted recently on this site by Tom Stewart, the Chair of the sub-committee of the International Standards Organisation (ISO), which is responsible for the revision of ISO 13407, the international standard for Human Centred Design.

We are in the process of redesigning our site for a new platform being developed for release later this year, and the aforementioned article got me thinking about the planning for the design of a website.

by Martin Newman 07 April 2008 13:51pm 9 comments

Does blogging kill?

There are professions that are notoriously dangerous. Fishermen, pilots and loggers top the list of the professions with the highest fatality rates.

But if you read the New York Times piece about professional bloggers this weekend by Matt Richtel, you might now have the impression that blogging is a dangerous occupation.

by Drama 2.0 07 April 2008 10:40am 0 comments

Amex woes highlight common PDF accessibility problem

Recent reported accessibility problems with American Express' web statements exemplify a common challenge for financial service websites and those reliant on PDFs.

by Chris Rourke 07 April 2008 08:30am 5 comments

Will Google's Adwords trademark policy cause a storm in the UK?

Google is preparing for a backlash from large brands this week as details of its new trademark policy are implemented.

by Patrick Altoft 04 April 2008 17:13pm 21 comments

10 things M&S can do better online

Marks & Spencer revamped its website last year, and enjoyed a successful Christmas online, increasing its web sales by 78% in the 13 weeks to the end of December.

The M&S website scored badly in a usability study last year though, so there may still be room for improvement to the user experience.

We've identified 10 areas of the site that M&S may want to take a look at...

M&S homepage

by Graham Charlton 04 April 2008 12:58pm 8 comments

The Web Week in Review - Special Music Edition

The headlines were filled with music-related news this week and given my recent posts on the topic of music in the digital age, I felt it was appropriate to write a Special Music Edition of Drama 2.0's The Web Week in Review.

by Drama 2.0 04 April 2008 12:06pm 0 comments

MySpace lines up music labels to compete with iTunes

MySpace has teamed up with three of the four major record labels, Sony BMG, Warner Music and Universal, to make their catalogues available via MySpace Music.

MySpace Music

by Graham Charlton 04 April 2008 11:49am 0 comments

Amazon introduces shopping by SMS

Amazon this week introduced a new service in the US that lets customers buy products from the site by text message.

With the new system, dubbed 'TextBuyIt', mobile users can text a product name, search term or ISBN number to Amazon, and will get the top two results from the search sent back to them.

by Graham Charlton 04 April 2008 11:45am 1 comment

Irish search market is flourishing - new research report

The buzz around search engine marketing in Ireland was evident at a lively Search Marketing World conference held in Dublin yesterday, which coincided with the release of a new report on this market by E-consultancy.

by Linus Gregoriadis 04 April 2008 11:25am 2 comments