Digital Marketing Blog
A number of well known brands and companies have some pretty negative results that appear on the first page of Google's search results.
Take a look at the results for retailers like dabs.com and laptops direct, and you'll see a number of negative mentions, mainly from dissatisfied customers, in the first ten results.
So what is the best way to deal with this problem?
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by Graham Charlton
12 June 2008 15:31pm
1 comment
For anyone doing research online, or just spending a lot of time browsing, bookmarking tools are an extremely useful of saving content for later or sharing it with friends and colleagues.
Here are five of my favourite bookmarking tools for your viewing pleasure...
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by Graham Charlton
12 June 2008 12:37pm
5 comments
"Engagement Marketing: Strategies for Conversion and Ongoing Customer Retention" is what it said in the programme.
It sounded safe enough, but as I delivered this presentation at Internet World last month, I wondered if the subject headings on Lines, Crunch, Breaking Habits and a 7 Step Programme (combined with some slightly edgy last minute PowerPoint images) were starting to make it sound more like a discourse on drug rehabilitation than on email marketing!
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by Mike Weston
12 June 2008 10:38am
0 comments
Forrester Research's Jeremiah Owyang knows what he's talking about when it comes to social media.
In a recent post, he detailed the five questions companies often ask him about social media.
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by Drama 2.0
12 June 2008 10:29am
1 comment
WordPress
is a popular open-source blogging platform that has a powerful set of features and can be extended through the use of free plug-ins, of which there are thousands.
To maximize the usefulness of WordPress as a business tool, you should take advantage of every opportunity to optimize your blog for search engines.
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by Patrick Oak
12 June 2008 10:25am
4 comments
Recently, Michael Arrington of TechCrunch lambasted the CEO of online music startup TuneCore, Jeff Price, for refusing to provide one of his interns, Peter, with information about his company's funding.
I criticized Arrington for what I saw as an unnecessary use of his "podium" to disparage Price when he had no legitimate reason to do so.
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by Drama 2.0
11 June 2008 08:45am
4 comments
What's the secret sauce of Threadless.com - one of the US' most innovative small companies? Inc. Magazine says it best: The Customer Is the Company.
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by Jeff Molander
11 June 2008 08:30am
3 comments
Jonathan Wall is the marketing director at Dabs.com, the online technology retailer bought by BT in 2006.
Here, we ask him about the company’s latest efforts around acquisition, conversion and retention, including a current project to digitise its print catalogues.
He also gives us some interesting thoughts on cashback affiliates and shopping comparison sites, as well as the good stuff IT manufacturers are doing to support retailers like Dabs.
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by Richard Maven
10 June 2008 13:26pm
0 comments
I recently attended an event in Amsterdam which gathered together senior etailers from across Europe (kindly sponsored by Fredhopper – I owe them at least that plug…).
For me the most fascinating talk was by the VP Merchandising & Buying at a major European multi-channel retailer. It reminded me just how much we still have to learn about how online selling works, and how much we can apply from offline.
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by Ashley Friedlein
10 June 2008 12:23pm
2 comments
Tickle, a "
leading interpersonal media company, providing self-discovery, and social networking services to more than 17 million active members in its community worldwide
," has an interesting history.
Founded in 1999, it survived Bubble 1.0, turned a profit in 2002 and was acquired by Monster in 2004 for a combination of cash, stock and earn-outs.
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by Drama 2.0
10 June 2008 09:00am
1 comment
