Shop online and help end global warming? In this era of acute environmental awareness, that could be a powerful value proposition for etailers. Particularly with data to back up the claim.
Buy that gizmo online rather than drive to the all and you'll burn 35 percent less energy, finds a just-released Carnegie Mellon University Green Design Institute study.
All those creative assets gathering virtual dust in your catalogue, database, or inventory system? Tag them snowy, cloudy, sunny or rainy and turn them into dynamically-generated, weather-targeted ads.
Weather site Weather Underground has partnered with Dapper to create WeatherMatch, a real-time system that delivers ads that match local weather conditions, paired with items from a catalogue or other electronic inventory database.
There’s so much talk about social media that it is easy for people to become cynical, perhaps losing track of the fact that it can have a positive impact on your business.
So how can you determine whether a social media strategy is proving beneficial to your business? How do you know that it is working out for you? And is now really the best time to find out?
Rather than focusing on individual social media campaigns, I’d like to look at social media measurement from the perspective of a business that a) buys into social media, b) commits to it over a period of time, and as such c) has an integrated social media strategy. You people know who you are!
Online scams are a billion dollar a year business. It has even been reported that, as far as profitability is concerned, online crime beats the drug trade.
It's not hard to see why online crime has skyrocketed. Scammers don't even need to leave the comfort of their own homes to exploit the ample criminal opportunities that exist online.
It is a temptation for email marketers to begin to send out more offers to customers if current campaigns are working well in the hope that increased frequency will yield greater returns.
This can be a risky strategy though; while more emails may produce better results, there is a point at which customers will tire of too many emails and start to unsubscribe, ignore, or mark emails as spam.
The blogosphere has changed. The euphoria that marked the rise of the
blogosphere has been muted by reality (also known as the global economic meltdown). The passion
that characterized the most prominent bloggers has given way to the
problems that characterize "success."
Even I'm disappointed in the
changes that have taken place in the blogosphere, despite the fact that my role as a D-list contrarian blogger was to point out the inevitable bust that was coming.
UK online book retailer Book Depository launched a new version of its site recently, aiming to make it 'best in class, in e-commerce terms'.
It's a pureplay e-tailer, and has certainly been performing well recently, with sales of more than £40m in the last twelve months, an impressive 160% increase on the previous year, and enough to make the Sunday Times' Fast Track 100 list.
I've been taking a closer look at the site...
As the recession lingers on, Google has been forced to admit that it's not immune to the economy. That's a tough thing to do when your core business is still doing pretty well relatively speaking.
So what's Google to do? For starters, it's cutting back on projects that aren't producing. But what about its core business of online advertising? In what might possibly be seen as a way of combating the effects of recession, Google has introduced expandable ads on the AdSense content network.
The economy may be pushing prices lower, but when it comes to brand loyalty consumers still aspire to lofty expectations. That's the conclusion of the latest BrandKeys customer loyalty survey and it could portend a strategy change in internet marketing for brands that are trying to hold the high ground.
Brand value, according to BrandKeys CEO Robert Passikoff, means a lot
more than brand pricing. The just-released index says that consumer
expectations regarding brand value went up 20% this year versus last.
He's bright, well-connected, has a lot of money to spend and the political capital do it. Meet the new nominee for FCC chairman Julius Genachowski. While his confirmation is virtually a lock, his stance on "net neutrality" has content providers on edge.
Genachowski comes from a solid Internet background. He worked in several different positions at IAC, co-founded technology investment firm Rock Creek Ventures and was part of the team at LaunchBox Digital.