We’ve just launched our 2009 Breakfast Briefing sessions which aim to give digital marketers a quick digital boost before the day starts. The short sessions start at 8.30am and finish at 10.15am and are intentionally designed to give quick actionable tips that you can return to the office and actually action straight away.
Our first session ‘Optimising your Digital Business using the 80:20 rule
‘ works on the premise that in many digital campaigns there are a lot
of quick and easy wins which will significantly improve your ROI and
yet most businesses are missing the opportunity to do so.
Does interactive marketing need yet another industry association? At first glance you might not think so. Online advertisers are all but drowning in an alphabet soup tureen of trade organizations, email and search are well accounted for, thank you very much. But what of affiliates and other performance-based online marketers? They now have a trade org to call their own, and to represent their interests, together with the concerns of others in the performance marketing ecosystem.
The newly formed Performance Marketing Alliance is largely the brainchild of Brad Waller, with whom we caught up to learn more about the nascent -- but fast-growing -- organizations. Its mission is threefold: to represent the performance based marketing industry in a unified voice, cultivate a positive image, and encourage participation in the channel.
The Online Publishers Association (OPA), following closely in the footsteps of the IAB, is hoping to spark a creative revolution of sorts in online display advertising. To that end, a number of the OPA's high-profile members will introduce three newer, bigger, and more interactive ad units this summer.
The ads are even taking a page from the content side of the online equation: each will feature a forward-to-a-friend button.
I was asked the other day what I thought about Skittles' social media experiment and whether it would have lasting effects.
My response: I wasn't sure. The buzz seems to have died down. Certainly it's nowhere near the pitch that it was when we all first learned that Skittles.com had been turned into Twitter.
Digital music is the future of the recording industry but sometimes you wonder if we'll make it to the future with all of the fighting that takes place over licensing.
The online music market is no stranger to disputes and the latest is resulting in premium music videos on YouTube being turned off for UK users.
Paying council tax can hardly ever be a pleasant experience. Are UK council websites doing their part to make this process as smooth as possible?
In order to find out, Realeyes
ran a test with 54 tax-payers, asking them to pay their council tax
online on 6 different council sites. All participants were eye-tracked
to gain objective measures about the user experience during the tax
payment process. The study identified both good and poor design
elements, wide ranging performance differences between councils and 'banner blindness' on some navigational items.
Having acquired the rights from the administrators last week, Zavvi.co.uk's new owners have wasted no time in relaunching it as a transactional website.
The rights to the brand, and its valuable database of customers' purchase histories, were acquired by The Hut Group, which hopes to hang on to at least half of the 1m Zavvi customers, though I'm not sure it has gone far enough in explaining this to customers on its website.
Google’s website testing and optimization tool, Website Optimizer, can be a powerful tool in an online publisher's arsenal.
It enables publishers to test the impact different content and designs have on website conversions.
Against all odds, and against all business logic, the early signs look like Ford Motors might be turning around. Unlike GM and Chrysler it has turned away government bailout money, seeking instead to get its house in order through more efficient operations. And unlike GM and Chrysler it internet effort is meshing with its product line and positioning.
The auto maker has taken at least some market share gains every month for the past year. And although it is prone to the same disastrous numbers that have led to those trips to Capitol Hill and concessions from its unions, some of its numbers are looking up. Ad Age reports that in the first two months of the year, the number of qualified buyers who planned to buy a Ford jumped 16% from 2008. Qualified buyers who intended to buy GM fell 12% and Chrysler 33%.
This social networking thing is gonna be big, man. Really big. Bigger than email.
A confirmation of the absolute "big bang" expansion theory of social networks came from Nielsen Online today. Its "Global Faces and Networked Places" report shows that by the end of 2008, 66.8 percent of internet users across the globe accessed “member communities” last year, compared to 65.1 percent for email.